Instagram is a powerful social media platform that has gained huge popularity in the past few years. It is a great social media tool to create a good number of Followers and expand your brand, business or self as an individual. It is identified as one of the most promising brand building platform.Initially it was simply used as a fun app for putting in pictures but now it is seriously used as content marketing tool by posting pictures and short videos. It helps in building target audience and the more followers with active engagement you have, more is the popularity of your account.However, it is not easy to build a good number of genuine and engaging followers on Instagram in today’s date. There are some strategies that you need to follow to increase followers, get active engagement and increase the visibility of your profile against millions of other profiles.

High Quality and Unique Content

There is no rocket science to understanding the fact that high quality and unique content is the first step to building a good audience. It is important to post extremely good and interesting content so that the followers are genuinely interested in the content and engages actively.

If you are representing your blog or personal content or brand, the innovation in the picture and quality must never be compromised. With jaw dropping gorgeous pictures and an attractive caption, it is most likely that you will get lot of followers interested in getting more of the profile.

Use relevant Hashtags

Using popular and relevant hash tags is one of the best ways to get a target audience view your profile. It is a very powerful strategy to get connected to more and more people interested in the same kind of content that you are building your profile with.

The right use of the Hashtags helps in catching up with more followers and is an easy way to find through the content. It is a great way to promote the brand. There are some Hashtags that are trending and popular, it is better to use such types of Hastags.

Be consistent with the upload

When it is said to be consistent with the content, it does not mean you need to spam that Instagram profile with many photos on a single day. However for better user engagement and more followers, find out a suitable time that generates more followers and post content.

Make sure that you are regular when it comes to posting the content but irregularity might lead to less engagement and you might end up losing followers. Keep the users engaged with right kind of content and do not forget to maintain the consistency while posting.

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Connect with your audience

Now Instagram is more like a give and take society where in order to get noticed, you also need to connect with the audience and engage with other followers. It is important to respond to the comments that make your brand or content more personalized with the follower.

It is also important to establish a good bond with the followers and audience by connecting with their content by dropping a comment or liking the pictures. The more you connect with your followers, more engagement you get that is active and a great way to work out your brand.

Use a compelling story

Be it a service or brand or personal blog, a compelling story or quote or few lines makes the content more narrative and descriptive. If it is a travel picture, sharing the details and the location makes it more appealing to eyes and gain active engagement.

An interesting story and unique quotation is always a win-win situation as it helps in amassing not only more followers but genuine readers and active engagement. It is a platform that also allows you to tell a short story that is interesting to the readers.

Connect with the Influencers

If you are new to Instagram marketing and still trying to build up your followers, it is a great idea to actually reach out to many Instagram followers. There are many Instagram influencers who might be willing to help you by giving a shout out.

It is not an easy way because without knowing you no one will do that favor. However, try to establish a connection with them and it will be a great step to bringing your Instagram profile to their attention. With influencer shout out, it is a great way to get more followers.

Connect Instagram on Other social Media

If you have a website for your business or use your personal blog, do not forget to connect or link the Instagram account to the website. This is one of the best things to do that the traffic of the website or blog are able to find your Instagram profile easily.

It is a great idea to share your Instagram content on other social media Platforms like Facebook, Twitter etc. Make sure that you use your Instagram pictures on the blog so that it is visible to the readers are they are able to connect directly.

Analyze your profile

There are certain things that you need to analyze and find out on your own. Find out what kind of content the users mostly engage with. After finding out the niche, try to post more of the similar content using more creativity for high engagement.

You will notice that there is a certain time frame where you manage to get maximum followers or likes or engagement. Try posting the content around the same time so that it works out smooth and convenient for you in terms of getting good followers.

The visibility of the Instagram and followers no matter what depends largely on the kind of content you use and creation of the content. Be consistent, original and use only high quality content with appropriate hashtags to get good and genuine followers with high number of profile visibility. Use a short description for better connection.

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