Marketing has evolved so much over the past few years. It’s truly mind-blowing to think of all of the ways businesses can reach their consumers – on social media, the websites they browse, search engines, and more. What’s even more mind-blowing is that despite all of these technological advancements, Direct Mail continues to be one of the most effective advertising tools. It’s still the preferred channel for mortgage companies. For years, mortgage lenders have been generating leads and revenue through direct mail campaigns. The response rates and close rates that these campaigns yield are second to none.

Even if you’re already using direct mail, there are always ways to enhance your campaigns to achieve even better results. Today we’re sharing some insider tips on how to best improve your direct Mail Mortgage Marketing.

Upgrade Your Data
If you want to boost the number of responses you receive, you should consider upgrading your campaign data. A quality, highly targeted data list will yield more responses because your message will be reaching the exact type of consumer that would be in need of a mortgage. Low responses are often due to lack of targeting and mailers sent to unqualified recipients. For a really big upgrade, consider a credit-driven data list or trigger data.

Use Your Best Copy
Copywriting for direct mail can be tricky. It’s hard to craft a message that’s engaging, informative, and that will ultimately drive people to take action. We recommend looking at your mailers from previous campaigns that yielded high response rates and ROIs. Use phrases, calls-to-action, and stylistic tones that have proven to work. You don’t need to copy word for word, but mimicking the writing style of successful campaigns is an excellent way to write new copy that will help you achieve your direct mail goals.

Compelling Images
The images you use in your mailer should tell a story and spark an emotion in recipients. Owning a home is considered part of the American dream, and your mortgage marketing should convey that. Of course, this looks different for everyone so use images that your target audience will relate to. For example, an image of excited twenty-somethings moving into a “starter home” works best for millennials, whereas a photo of a family moving into a suburban dream house would most likely resonate with people in their thirties and forties.

Here at Titan List, we’ve been helping mortgage companies for years. We know the power of Direct Mail Mortgage marketing, and we’re here to help with each part of your campaign: data lists, design, strategy, print, mailing, and reporting. Contact us today to talk to one of our representative and get started on your next campaign.

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