Knowledge is power, which is why people turn to Consumer Reports or websites like Google Reviews to research a product, service, or company before making a purchase. Why do we do this? The answer is simple: to make an informed decision on what to buy and where to buy it. We value our money and don’t want to waste it on something that’ll disappoint us. Whether we’re looking for the best car to buy or the best breakfast spot in a new city, we want to be satisfied with our purchase. Without research, we run the risk of buying low-quality goods and services.
Data is an important purchase that Direct Mail marketers make, and also requires thorough research. It can’t be rushed. To help you with the research process, these are the top things we believe you need to know before you buy a mailing list.
What’s the vendor’s reputation?
You need top-notch data to have a profitable Direct mail campaign. There’s no way around it. Not all list vendors sell quality data, which is why it’s so crucial for you to research a company extensively before buying data from them. Try to find reviews online and see if they have testimonials on their site. It may feel tedious, but you won’t regret it if you end up buying a mailing list that generates new business. You will, however, feel regret if you buy a dud list from a questionable company.
How often is the list updated?
Successful campaigns require accurate data. Inaccuracies in a list are a waste of time and money, which should be avoided at all costs. Data should be updated regularly in order to prevent any errors and wrong information. Don’t be afraid to ask companies how often they update their lists.
What attributes are available?
Data attributes help you identify your target audience while excluding unqualified/irrelevant contacts from your mailing list. It’s important that you define the attributes you’re interested in before you begin data shopping so that you can confirm with the vendor that they’re available. It’s also good to ask to see all attributes available, as there may be some that might be helpful for your campaign that you hadn’t considered initially.
Are there success stories?
Direct mail is an amazing thing. When campaigns are successfully executed, marketers see amazing results such as an increase in leads, more sales, high close rates, and a huge ROI. These outcomes are only possible with a top-notch data list. Before you commit to buy a mailing list, ask companies about how they’ve been able to help other businesses (bonus points if they can provide examples relevant to your industry). If they have case studies and testimonials from other businesses, great. If not, that should be a red flag that you should pick a different vendor.
At Titan List, we’ve been in the direct mail industry for over nineteen years. Our pristine reputation and client testimonials speak for themselves. We’d love to work with you and help you meet your direct mail goals. Contact us today to get started.
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