2019-02-20 07:00
Titan is unfortunately on Fur-Louth! Titan and Joan-Piantadosi-Flathmann, whom,
built The Direct Mail Mortgage Industry have been conspired against
lost $ millions on emb… Read More
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Direct Mail Marketing Blog
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The Titan List Blog is filled with valuable industry insights , especially in the Mortgage area.
2018-12-27 09:56
Mortgage marketing can be challenging. It’s a competitive industry and for ads to be effective they need to reach specific people. Lenders need to have precise targeting t… Read More
2018-12-21 13:55
Testing can be an excellent way for you to fine-tune your direct mail marketing strategy. The results can provide you with a wealth of valuable information that can inform you on how… Read More
2018-12-20 08:08
B2C companies have been using direct mail marketing for decades. It’s proven to be one of the most effective types of advertising, which is why its stilled used today – and… Read More
2018-12-14 07:42
Hopefully you’ve already started to plan your marketing strategy for 2019, and hopefully it includes direct mail. Many marketers are surprised to see that direct mail is still u… Read More
2018-12-11 11:44
The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy. Consumers typically don’t buy cars as a spur of the moment… Read More
2018-11-30 08:13
Direct mail with consumer lists is an excellent way for B2C companies to grow their business. Today, many companies favor digital media marketing with paid search, social media ads, an… Read More
2018-11-27 07:33
The first step in any direct mail campaign is to find a targeted mailing list. It doesn’t matter the industry you work in, the size of your campaign, or what you’re offerin… Read More
2018-11-20 11:47
Pre-screened data, also known as credit driven data, is considered the gold standard data list in mortgage direct mail. Using this data for your campaign has innumerable benefits.&nbs&helli…Read More
2018-11-15 13:11
Your job as a mortgage marketer is tricky. You’re marketing something with a very specific audience – people who are applying for mortgages or refinancing on their existing… Read More
2018-11-14 12:46
Even with the many advances in digital marketing, direct mail remains one of the best advertising methods. It continues to yield high response and sales rates and also attractive ROIs. If y… Read More
2018-10-30 13:11
We really can’t stress enough how vital it is that you only use high-quality data for your direct mail campaigns. It’s often easier and cheaper to buy a lesser quality mailing l… Read More
2018-10-26 11:35
It can be challenging to find qualified mortgage leads. What many loan officers don’t realize is that there are some surprisingly simple ways to find prospects. Today, we’re sha… Read More
2018-10-17 18:27
Direct mail continues to be one of the most powerful marketing tools. When done correctly, a campaign can yield high response and sales rates, and a great ROI. You don’t need to give… Read More
2018-10-12 15:07
Let’s face it – mortgage marketing isn’t always easy. Taking out a home loan isn’t a spur of the moment impulse buy. Since it’s such a big decision, people spen… Read More
2018-10-09 10:24
As more and more Baby Boomers are aging and reaching age 62, the reverse mortgage market is bigger than it has ever been. Mortgage companies should capitalize on this influx and be aggressi… Read More
2018-09-28 09:32
Keeping up with the latest marketing trends is an essential part of running a successful business. Without a strong marketing strategy, you limit your potential for generating more sales. M… Read More
2018-09-25 14:12
Trigger leads are one of the best types of leads that a direct mail marketer can have. Using trigger data yields amazing results because it eliminates the guesswork about properly timing yo… Read More
2018-09-20 13:53
When it comes to direct mail, there isn’t a one size fits all strategy that works for every business and industry. However, after twenty years of experience, we’ve discovered th… Read More
2018-09-14 09:05
Many mortgage companies don’t actively promote reverse mortgages because they think that it’s too hard to market to senior citizens. What they don’t realize is that as bab… Read More
2018-09-06 15:16
Buying a data list is the most important part of your direct mail campaign. Unfortunately, it can also be the most stressful part as well. List shopping and company research can feel tediou… Read More
2018-08-29 14:49
If you work in the mortgage industry, you probably already know that it can be tough getting mortgage leads. Buying a home is a major life decision that people typically spend a lot of time… Read More
2018-08-27 14:24
Targeted mailing lists are crucial for executing successful direct mail campaigns. It’s a proven fact that you’ll achieve higher response rates, more sales, and a greater ROI wit… Read More
2018-08-22 09:56
Have you ever bought an email list? If you have, it’s likely you’ve experienced some disappointing results, such as low open rates, low response rates, and a high number of spam… Read More
2018-08-17 07:34
Few things are more frustrating and disappointing than pouring time, money, effort, and creativity into a direct mail campaign only for it to yield less than stellar results. Any advertisin… Read More
2018-08-16 15:05
If you’re looking for a direct mail service provider, there are many things that you need to consider. Direct mail campaigns can yield amazing results: high sales rates and significan… Read More
2018-07-31 07:38
If there’s one thing that you need to understand about direct mail, it’s this: targeted mailing lists achieve the best results. If you’re newer to direct mail, this may com… Read More
2018-07-25 14:52
If you’re a direct mail beginner, welcome! We think you’re going to enjoy its many benefits, such as high response rates, increased sales, and a substantial ROI. If there’s… Read More
2018-07-20 08:53
Let’s face it – planning and executing a successful direct mail campaign isn’t always easy. There are a lot of steps that go into making sure that every aspect of your camp… Read More
2018-07-16 11:30
Direct mail is well-known for B2C marketing, but that doesn’t mean that it can’t be used by B2B marketers as well. In fact, direct mail is an incredibly powerful tool for reachin… Read More
2018-07-12 14:59
If you’re in the auto or mortgage industry and are thinking about planning a direct mail campaign, we strongly recommend using a trigger data list. Trigger leads are a marketing must… Read More
2018-06-29 14:09
Direct mail has been a mortgage marketing staple for decades. Other ads can’t beat the response rates, the sales rates, and ROI that direct mail campaigns deliver. Additionally, direct… Read More
2018-06-28 11:56
Have you ever done an A/B test for your direct mail campaigns? If you haven’t, now is the time to start. To help you get started, we’re breaking down everything you need to know… Read More
2018-06-22 14:48
If you’re looking for efficient new ways to drive your mortgage sales, you ought to consider trying a direct mail campaign with trigger data. Direct mail is already the mortgage indust… Read More
2018-06-18 15:08
Is your mortgage company actively promoting reverse mortgages? If not, now is the time to start. We’re sharing our insider information so that you can successfully market reverse mort… Read More
2018-06-15 07:50
Finding a direct mail marketing strategy that works can be hard. Often people go through a lengthy trial and error process to figure out what helps them meet and exceed their campaign goals… Read More
2018-05-30 13:48
A data list is a significant investment, and it’s one that you shouldn’t rush into. You need to be prepared, informed, and educated so that you buy the right list that meets all… Read More
2018-05-28 13:53
College plagiarization scandals seem to make headlines almost every year, which is why you may be wondering why we’re writing a blog post about plagiarizing. In our defense, we’… Read More
2018-05-25 11:57
Finding the right data list for your direct mail campaign can be challenging. With so many options on the market, how do you know which list to buy? Purchasing the wrong list can lead to di… Read More
2018-05-24 15:34
When it comes to direct mail data lists, there are numerous options to choose from. In the mortgage and auto industries, some marketers select data lists based on the demographic they’… Read More
2018-05-22 12:46
High-quality data is a direct mail essential. Your campaign won’t yield high response rates, sales rates, or ROI with a less than stellar mailing list. Because of this, you need to be… Read More
2018-05-02 09:49
Email marketing has been a significant trend over the past few years. Many marketers are drawn to it because of the low (or non-existent) start-up costs. We agree that email can be a useful… Read More
2018-04-30 15:18
B2B marketing can be tough. The sales cycles are long, and you may find yourself going back and forth with leads for a few months before closing a sale. Getting your message to your target… Read More
2018-04-30 08:17
Think of direct mail campaigns as cars in the sense that they’re made up of many parts. A Mercedes is a gorgeous luxury car because every single part of it is perfect – a sleek… Read More
2018-04-23 07:07
Finding qualified leads can be one of the biggest challenges that a mortgage lender faces. You don’t want to waste time pursuing prospects that aren’t interested in your offerin… Read More
2018-04-17 07:18
Let’s face it – B2B marketing can be tough. It’s hard to reach today’s busy professionals and executives, the buying process is often very long, and coming up… Read More
2018-03-30 07:18
We can’t stress the importance of a high-quality mailing list. It’s the foundation of your direct mail campaign. If you’re using excellent data, it’ll se… Read More
2018-03-29 07:09
Using a targeted mailing list may feel counterintuitive. If you’re new to direct mail, you may be wondering any or all of these questions: Wouldn’t it make more sense to send mai… Read More
2018-03-26 08:38
Many mortgage professionals spend the majority of their marketing budget and efforts on targeting those with families and middle-aged people, and don’t place much focus on marketing t… Read More
2018-03-23 07:34
Today, a business needs a solid web presence to thrive. Whether you realize it or not, a direct mail campaign will drive organic traffic to your website, social media accounts, Yelp p… Read More
2018-03-14 11:33
Marketing has evolved so much over the past few years. It’s truly mind-blowing to think of all of the ways businesses can reach their consumers – on social media, the websites t… Read More
2018-02-28 13:45
Direct mail is well known as a B2C marketing tool, but that doesn’t mean that B2Bs can’t use it too. In fact, many (smart) B2Bs already include direct mail in their marketing st… Read More
2018-02-27 13:34
Direct mail has been a mortgage marketing staple for years. The targeting capabilities are unparalleled, the ROI potential is high, and the brand awareness it can generate can be tremendousl… Read More
2018-02-23 08:01
It can take some time to find a direct mail marketing strategy that works for your business. Use every campaign as an opportunity to learn more about what your target audience responds to an… Read More
2018-02-22 10:20
We want to remind you that direct mail isn’t just for national chains like Google or Burger King. Sure, companies of that size benefit from their notoriety and hefty advertising budge… Read More
2018-02-20 12:03
If you’re new to direct mail, finding trustworthy vendors to work with can pose a challenge. Countless list brokers that claim to sell the best data, and of course, there are an abunda… Read More
2018-01-30 08:10
If two words that send direct mail marketers into a panic, it’s these two: junk mail. Nobody wants their campaigns to be in the same league as spam. Unfortunately, many marketers and… Read More
2018-01-25 08:53
Allow us to ask you a question: Do you want to increase your direct mail campaign profits? We’re going to assume that yes, you do.
If you invest time, money, and other resources in a… Read More
2018-01-23 10:01
Postcards are one of the most commonly used direct mail formats. Why? Because of how effective they are at grabbing a reader’s attention. Unlike a letter, they don’t have an env… Read More
2018-01-19 12:03
A strong call to action is imperative for a direct mail piece. It’s what drives recipients to take action. Once they make contact with you, they become a lead and are one step closer… Read More
2018-01-18 08:49
Happy 2018!
January is always one of the most exciting times of the year. It’s an opportunity for a fresh start, which inspires many of us to make positive changes in our lives. A lot… Read More
2017-12-27 07:20
Think of your direct mail campaign as a machine with many moving parts. All of the pieces need to be in sync and intact to power the machine. A faulty part can slow down the machine or even… Read More
2017-12-22 06:47
When we talk about using direct mail campaigns for acquiring new mortgage leads, we often focus on data from mortgage data lists. Many times consumer mailing lists get overlooked. The truth… Read More
2017-12-19 13:49
If you follow our blog, you probably already know that we frequently talk about why direct mail is such a powerful marketing tool for the mortgage industry. We’re also known for our p… Read More
2017-12-14 07:47
Imagine yourself fifteen years ago. What would you have said if someone told you that cellphones would replace video cameras and CD players, that Netflix would replace video stores, or that… Read More
2017-12-05 13:50
Having a top-quality data list is crucial for every direct mail campaign. Seriously, for every single campaign. It doesn’t matter the industry you’re in, or if you’re a sma… Read More
2017-11-21 12:49
Direct mail campaigns with consumer mailing lists can transform your business. They can bring you new leads, more sales, and be one of your most profitable advertising tools. Of course, ther… Read More
2017-11-17 07:50
Knowledge is power, which is why people turn to Consumer Reports or websites like Google Reviews to research a product, service, or company before making a purchase. Why do we do this? The a… Read More
2017-11-09 12:42
We can’t stress this enough, but we feel that it’s worth repeating and mentioning: you can’t just use *any* mailing list for your direct mail campaign. You need to buy a l… Read More
2017-11-01 15:00
When you’re shopping for a direct mail list, you want to make sure that you buy the right one. Purchasing the wrong data is an expensive mistake that you want to avoid at all costs. T… Read More
2017-10-31 09:25
“Practice makes perfect.”
How many times have you heard that statement? We’re willing to bet that you’ve heard it a lot throughout your life from your parents, teach… Read More
2017-10-24 12:03
It feels like every few months a new digital technology is released that shakes up each industry. Video games and kids apps for mobile phones and tablets have disrupted the toy and gaming in… Read More
2017-10-10 10:24
Does buying a mailing list stress you out? If it does, know that we completely understand and that you’re not alone. There are a lot of list vendors out there, and there are so many d… Read More
2017-09-28 10:11
Direct mail is a marketing staple in the mortgage industry. Here at Titan List, we’ve helped countless mortgage lenders generate new leads and earn millions of dollars in closings. Ho… Read More
2017-09-20 08:44
It’s no secret that mortgage lenders love using direct mail. Mortgage marketing has its unique challenges in that only certain people are in the market for a mortgage. Not only that… Read More
2017-09-18 07:33
If you’ve ever executed direct mail campaigns with low-quality data or without a targeted mailing list, you probably haven’t had the most stellar results. Here on the blog, we lo… Read More
2017-09-11 10:55
On the blog, we often talk about the amazing success that direct mail marketing can bring for you. We brag about its superior targeting capabilities; we show off the success our clients hav… Read More
2017-09-01 12:08
Have you ever felt as though your target audience is out of reach? This feeling is so frustrating because you do know the needs, desires, and traits of your ideal customers. Your challenge… Read More
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