It’s time to acknowledge the fact that Push Notifications are the most sought after marketing strategy these days. They offer you an effective and instant reach to your customers in a market full of endless distractions. In fact it would be apt to say that mobile, web and push together make the success stories for your marketing strategies.
Web Push notifications are a great way to attract customers to your website. They provide businesses a great deal of flexibility and allow them to be in touch with their customers every time they come online. Marketers are constantly looking for ways to break through the barriers surrounding a customer. Studies show that web push notifications have 30 times higher conversion rate than email. The opt-in rate is also significantly higher than that of emails. You can read about the benefits of Web Push notifications here.

HOW TO GET INCREASE SALES USING WEB PUSH NOTIFICATIONS:
In today’s world, almost all mobile apps and websites are employing Web Push notifications. However, the average attention span of customers has gone down significantly. So, merely using web push notifications is not sufficient. You must maximise the benefits they offer and ensure that they are being used correctly.

The following points must be kept in mind in order to make the most of web push notifications –
A clear and succinct message: The character limit for the notifications lies in the range of 40 to 120 depending on the platform. This makes framing a powerful yet effective message extremely important. The push notifications must urge the reader to take action. It is not enough to simply inform them of an event; the message should tell them of the clear benefit entailed in clicking on the notification.

Delivered at the right time: This one is again an important aspect when it comes to web push notifications. It might be simpler to send all notifications in a single batch. But, if the time zone of the subscriber is not considered, then there would be no point in sending these out. Given that the subscriber is meant to click on these notifications instantaneously, the sender must nail the timing.

Must not be too frequent: Web Push notifications are quite easy to opt in. But, if sent out multiple times a day, they can be opted out of just as easily. Hence, carefully planned messages sent strategically over the course of the day will go farther than countless notifications sent every hour.
Personalised according to the subscriber: It is important to figure out what the customer wants from the website. Generic messages that are irrelevant will benefit no one. So, the sender must take a closer look into the subscriber’s interests by using segmentation. One way to categorise customers is to ask for their preferences at the time of opt-in. Another more effective way is to analyse their online activity – the webpages they visit, what products they are looking for. All this information can help you segment your customer base pockets that must be as narrowly defined as possible.
The click-rate for these notifications shouldn’t be the only tracked feature: Many web masters forget this part. It is easy to be overjoyed with high click-rates and ignore the study of actual results. While it is easy to get side-tracked with this apparent success, the sender must remember that there are better metrics that should be paid attention to. Some of these metrics include, number of form fills, number of actual purchases and number of ad clicks.

PUSH CHAMP BRINGS PUSH NOTIFICATION TO A NEW FRONTIER
Push Champ allows you to use their services for sending push notifications after doing an in-depth analysis to track your business performance and lets you reach out to the right customer segment. It also has all the functionality available through APIs which you can use to integrate with your product seamlessly. Trusted by hundreds of companies globally, Push Champ has an impressive designer tool that can be used to customise your notifications as per all the points mentioned above. Supporting web push notifications on your website using push champ takes only about five minutes.
Web Push notifications are a powerful tool of marketing that can help you bring back users to your website, increase engagement, sales and retention. As a result, you will increase the lifetime value to your customers and the long term revenue of your company. You have no reason not to give them a try.
Have you used push notifications for your website? What kind of results did you get? Let us know in the comments below.