If you are aware of Bulk SMS or SMS marketing you probably heared a lot about "SMS Gateway". Well if you ever wondered what is this then this article will explain all about it.
So technically an SMS gateway acts as a relay between two SMS centers. The gateway is acts like a hub of both the SMS Center. The following image might clear your doubts.
To be more precise, an SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network. Most messages are eventually routed into the mobile phone networks. Many SMS gateways support media conversion from email and other formats. SMS Gateway can work wonders for any brand looking to market their brand to a large number of people at costs that are very low as compared to other methods of marketing. More and more companies are incorporating gateway SMS in their marketing strategies. The way the popularity of SMS Gateway is increasing, it seems like this method marketing is here to stay
So technically an SMS gateway acts as a relay between two SMS centers. The gateway is acts like a hub of both the SMS Center. The following image might clear your doubts.
To be more precise, an SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network. Most messages are eventually routed into the mobile phone networks. Many SMS gateways support media conversion from email and other formats. SMS Gateway can work wonders for any brand looking to market their brand to a large number of people at costs that are very low as compared to other methods of marketing. More and more companies are incorporating gateway SMS in their marketing strategies. The way the popularity of SMS Gateway is increasing, it seems like this method marketing is here to stay
How an SMS Gateway works.
An SMS gateway typically sits between the end user who needs to send/receive SMS and a mobile network's SMSC. Such gateways provide a choice of protocols, including HTTP, SMTP, SMPP and Web services. Providers of SMS gateway services include SMS aggregators and mobile operators. SMS gateways are also available as part of messaging services such as AOL, ICQ and others.
The below image depicts how an sms gateway works.
An SMS gateway connects with mobile network SMSCs in order to send/receive messages and/or other SMS gateways in order to reach mobile subscribers on multiple mobile networks. It is therefore possible that an SMS gateway has a combination of mobile network SMSC connections and connections with other SMS gateways in order to provide its services. However, there is the increasing potential for delivery problems with SMS the greater the number of SMS gateways in the delivery chain.
If you want to know more about SMS marketing and other Bulk SMS related stuff you can visit "http://nrtsms.com".
NRT SMS is a bulk sms service, which which enables your bulk sms marketing in a go.
This post first appeared on NRT SMS Service Blog | Bulk SMS Service, please read the originial post: here
