With the rapid growth of internet usage worldwide, campgrounds and RV parks have started offering high speed Wi-Fi and internet amenities for campers on the site. Campgrounds are offering internet access in clubhouses, recreation halls and desktop kiosks. According to the Kampground Survey, 83% of all campers bring cell phones when they are Camping and 70% of the survey respondents say they go online at least once. Hence campgrounds and RV parks should consider offering Wi-Fi internet services apart from the traditional amenities to attract young campers and adventure enthusiasts.
The camping and caravanning industry operates camping sites, overnight recreational camps, outdoor adventure camps and others. These establishments may provide access to food services, recreational facilities, washrooms, playgrounds, stores and other services.
The camping and Caravanning Market can be classified into the following –
Recreational Vehicle Parks And Campgrounds provide accommodation for campers and their equipment such as tents, trailers and recreational vehicles. These establishments may also provide facilities such as washrooms, playgrounds, recreation halls, snack counters and other stores.
Recreational And Vacation Camps operate and organize overnight recreational camps such as vacation camps, hunting and fishing camps and outdoor adventure retreats, including hiking, biking, river rafting and other similar activities.
According to The Business Research Company’s Hospitality Consultant, Ramesh Yelugoila, millennial population is driving the camping and caravanning Market. Millenials, known as generation Y, are young adults born between 1980 and 2004. By 2020, millennials are expected to take 320 million international trips, a 47% increase from 217 million in 2013. By 2018, millennials will likely become the biggest spenders on travel. Also, millennials are predicted to outnumber baby boomers (1946-1964. A large proportion of this population is showing interest in camping, adventure activities and nature exploration. According to the Outdoor Industry Association, in 2015 young adults aged between 18 and 24 in the USA, for instance, made 2.3 billion outings. This trend is expected to continue in 2015 to 2019 and is expected to drive the camping and caravanning market.
Among a lot of players in the market Equity Lifestyle Properties, Inc. emerged as the largest company in the camping and caravanning market with a revenue of $821 million for the financial year 2015. Equity Lifestyle Properties' growth strategy aims to expand their nation-wide presence to more urban retirement locations and vacation destinations. In 2015, the company acquired almost 700 RV resorts and one MH community sites. Going forward, the company also aims to increase profits by adopting technological methods to acquire and monitor their properties and clients. This will include billings, expenses, and consumer preferences, frequency, satisfaction, feedback and ratings.
The Business Research Company expects the global camping and caravanning market to grow to $57 billion in 2020. The Americas was the largest region in the camping and caravanning market in 2016, accounting for one third of the market share. This was mainly due to a large millennial population indulging in camping and caravanning for leisure.
The chart below shows the year-on-year growth of the global camping and caravanning market during 2016 - 2020.
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