CDP is a key stepping stone in further linking user data to gain a more complete picture of each individual customer. Understanding CDP and how it works in tandem with CRM brings businesses closer to mastering a 360-degree customer view, writes Rob Maille is Head of Strategy and Customer Experience at CommerceCX.
Demystifying CDP: What it Does and How Does it Boost CRM?
CDP is a key stepping stone in further linking user data to gain a more complete picture of each individual customer. Understanding CDP and how it works in tandem with CRM brings businesses closer to mastering a 360-degree customer view, writes Rob Maille is Head of Strategy and Customer Experience at CommerceCX.
