Mobile ad spend is on track to eclipse all traditional ad spending by 2020. Yet Apple’s upgraded Intelligent Tracking Prevention (ITP2) is expected to lead to a dramatic crash in mobile conversions. What gives? Smaato's Gareth Noonan explains.
Why Apple’s ITP2 Won’t Stifle Mobile Advertising’s Growth
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mobile
Mobile ad spend is on track to eclipse all traditional ad spending by 2020. Yet Apple’s upgraded Intelligent Tracking Prevention (ITP2) is expected to lead to a dramatic crash in mobile conversions. What gives? Smaato's Gareth Noonan explains.
