The digital media industry is getting more insular, with each party fighting to protect what they own. But as the folktale “Stone Soup” teaches us, there are advantages to sharing. Here’s how media companies can harness the power of the collective, says Steve Lilly, Co-founder and SVP, Bombora.
Data Stone Soup: Why Cooperation Is the Best Survival Strategy
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The digital media industry is getting more insular, with each party fighting to protect what they own. But as the folktale “Stone Soup” teaches us, there are advantages to sharing. Here’s how media companies can harness the power of the collective, says Steve Lilly, Co-founder and SVP, Bombora.