With the majority of the world’s consumers residing outside of the US, and with English comprising a small percentage of those consumers, it’s become imperative for companies with global aspirations to understand the importance and impact of translating their content and products into other languages writes, Juliana Pereira,Vice President, Smartling
Formulating a Smart Translation Strategy for Improved Marketing Returns
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With the majority of the world’s consumers residing outside of the US, and with English comprising a small percentage of those consumers, it’s become imperative for companies with global aspirations to understand the importance and impact of translating their content and products into other languages writes, Juliana Pereira,Vice President, Smartling