Internet users expressed dissatisfaction with current digital advertising tactics, much of which sent tech providers on a mad scramble to instate much needed changes across the industry. But how can publishers, marketers, advertisers and solution providers adhere to new guidelines like the New Ad Portfolio, the LEAN principles or the Better Ads Standard without deflating their overall business? asks, Michael McNulty, Product Marketing Manager, Sizmek
Building a Better Foundation for Enhanced Creative
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Internet users expressed dissatisfaction with current digital advertising tactics, much of which sent tech providers on a mad scramble to instate much needed changes across the industry. But how can publishers, marketers, advertisers and solution providers adhere to new guidelines like the New Ad Portfolio, the LEAN principles or the Better Ads Standard without deflating their overall business? asks, Michael McNulty, Product Marketing Manager, Sizmek