Some weeks ago I promised to create a Toolbox for Digital Marketing. I did it. I ended up with tools and services provided by humans. We need both.
What’s in it?
Just like a physical toolbox the Digital one has different compartments; in this case called category.
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#creativecontent
This is the largest category by far. Knowing me that is not such a surprise. It comprises:
- Several portals where you can download pictures legally; some free of charge
- Websites where you can find very original fonts
- A portal with the coolest icons I have ever seen
- A tip of how to manage all the pictures you took with your mobile or your camera
Moreover, I contains services. Recently I needed a video a subject of which I have no knowledge and no interest to learn. Hence I found someone who did it for me.
Text content is also creative. As a non-native English speaker I need advice from time to time. Although I am quite familiar with HTML & Co. my ideas sometimes exceed my know-how. So I work with a pro.
#audiencemanagement
We all want to be heard out there. Social media is important. You can either ask a professional (no, this is not me) or look at the list of e-books in the toolbox; and also the e-book reader to manage your collection.
SEO is another service you might need. For this I also work with someone. Last, not least I provide a list of free blog directories. Maybe you can do with some backlinks; which goes right back to SEO.
#security
You want your work and your platforms to be secure. So I recommend to:
- Encrypt your e-mail address
- Use an anti-spam for your blog (Akismet); in my mind you cannot run a blog that allows comments without it
- Run a test environment; it is a lot cheaper than you think and certainly less expensive than ruining your productive website or blog
#usefulgadgets
There is also a category #usefulgadgets. I invite you to explore it.
Your feedback is most welcome. If you found something else please share it with me.
