Brand attachment is a metric that speaks to the level of emotional buy-in. People don’t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. Chris Kneeland’s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. Chris is ...

Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70 is a post from: Consulting Success