A  client isn’t a co-worker you meet in your office on a daily basis. Neither is he the boss, you might be somewhat hesitant to freely talk to, but whose professional ideologies you’re aware of. A client is this somewhat unknown individual whose interest has to be generated towards what you’re showcasing to him. Winning over the confidence of this relatively new individual and making him believe in your idea is what defines a quality client Presentation.

True to the challenge this scenario presents, a great presentation isn’t only about shelling out exuberant terminologies. The process of building a unique and convincing presentation starts the minute you type your company’s name on the presentation’s title . Let us divulge into the deep waters of some fundamental things, which aren’t paid proper heed to, but are quintessential in winning over a potential customer:

• Research about your product as if you’re the client.Despite being the individual with the most knowledge about the product we’re showcasing out there, we tend to fall short of answers to the clients. They’re inquisitive to get every information about our commodity before showing confidence to use it. And this inquisitiveness makes them clear their doubts, about every intricate detail of the product, big or small.

Thinking of every such aspect while making a presentation gives you a sense of belief. A belief, that rather than just being an employee present to clear queries that arise during the presentation, you’re the perfect human manual of the product you are endorsing. It also generates a confidence amongst the clients, that the company personnel, rather than just following the orders of his boss to preach about their product, is himself confident about the value of what he is selling.

2) The research work isn’t over yet. I’ve become the perfect product guide, what’s left now?Researching about the client before the presentation is what defines a smart professional. Understanding the business ideas he is interested in, searching of his company’s working methodologies are some ways of ensuring you’re aware of the tastes of your client beforehand. This also helps in setting the flow of the presentations according to what will be easy to comprehend, as well as attractive to him.

This not only helps grasp the attention of the client but also makes him realize how much you’ve valued him while making the presentation. And, a feeling, that instead of just getting done with collaborating with any client, you have kept in mind their preferences specifically, increases their confidence to invest in you.

3) Made a mistake? Take it easy.More often than not, we imagine our whole presentation beforehand, about how it’ll go. And on the stage, we try to pursue it in the same manner, scared to even pause for a second and look into the eyes of the audience. Any small issue during the presentation, be it the faulty projector or a small bug in our product during a test run, jolts us real hard.

Maintaining an interactive environment and realizing that mistakes can happen is needed surely. What’s more important is the smartness to get past them and bring back the presentation to its initial intensity by overcoming the glitch smoothly.

4) Don’t be afraid of being different, be afraid of being the same as everyone else.Remember that typical scenery we would draw in high school. Two mountains, a smiling sun, a house with a chimney and a river below. Drawing the necessary objects would be sufficient enough for people to say you’re not wrong. But, does, not being wrong imply that you are unique? How about drawing the reflection of the mountains in the sea?

In a similar construct, gone are the days when a Powerpoint presentation with animate texts flying into the screen could win over a client. Unique ideas like a video presentation to explain the usage of the product are taking over. With so many options out there, the client is bound to look for something different in an otherwise dull routine of coming across employees reading out texts from Powerpoint presentations. Think of ways in which you can showcase your idea which binds the interest of the client. Say, not being too informative and yet explaining to the fullest is a smart approach.

5)  What’s in it for you?Client presentations are just the beginning of creating an impact over a potential customer. A handout or a small flier which exhibits the special features of the product are some things the client can fall back to for references. Rather than pouring out everything in the presentation, producing a means which can help the client understand the product more creates a sense of belonging with him. It could be something as simple as a user manual that glides them through all the characteristics they’d be able to use after purchasing the commodity or service.

EARNING THE CONFIDENCE OF A CLIENT IS SIMPLE. ALL THAT’S NEEDED IS PROFESSIONALISM COMBINED WITH A SPARK TO EXPERIMENT.