A Robust Sales Funnel today is a guarantee of great sales tomorrow. Successful sales professionals understand and appreciate the importance of a robust sales funnel.
How do you make your sales funnel robust?
1. Maximise your contact base by accumulating as much data as possible and feeding the same into a CRM system. (Suspecting data)
2. Try to touch base with maximum contacts to convert them into leads. (Prospecting)
How to ensure that a sales funnel yields results?
1. The “Opportunities” identified by Lead generation must be proposed after a structured need analysis. By doing this one can ensure a great Proposal: Negotiation ratio.
2. The ratio of “Negotiation: Order” is also a great measure of a robust sales funnel.
For me, the strength of any sales organisation or a salesman is measured by the robustness of the sales funnel.
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