Every business professional on the planet is faced with the daily temptation of relying on technology to get us to where we need to go, to engage in commerce, to market our products and services, and of course to communicate with others through texting, email, and phone calls.
This past Friday, I had the privilege of watching my son’s Advertising class from George Washington University present a campaign pitch to a group of judges as part of the National Student Advertising Competition in New York City. His GW team put in thousands of hours of work and presented one of eight amazing presentations that would advance the winner to the next round of the competition. The GWU team presentation was fantastic and their ideas which included an integrated strategy leveraging many different digital techniques was provocative and thought provoking. Unfortunately, they came up just a little short – 4th place – but as is the case with many learning assignments, the process and experience will stay with these students for the rest of their lives.
