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The Breakfast Bowl Blog


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Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
Bringing Back The Oldies
2017-06-28 05:46
A few weeks ago word was out that Post would be re-introducing a notable cereal that was discontinued over a decade ago. Oreo O's cereal was a novel branding coup when it first came out in 1… Read More
Cinnamon Toast Crunch Is Hitting The Road
2017-06-23 05:54
We all know cereal sales have slumped. People are just not shopping the cereal aisle of the grocery store. So, what does a cereal company do? Go to the consumer.General Mills announced today… Read More
Burger King Gets Lucky
2017-06-21 04:04
First it was Froot Loops, but now two months, later Burger King looks like it's serious about cereal flavored frozen foods with the introduction of the Lucky Charms shake. This time General… Read More
Wheaties Is Looking To The Stars (again)
2017-06-15 06:51
The most frequent editorial comments on The Breakfast Bowl have concerned Wheaties. I have often wondered why General Mills has not taken better advantage of this iconic brand, especially in… Read More
2017-06-07 07:22
There has been much buzz in recent days as General Mills has revamped and expanded its line of "Toast" cereals, built around the highly successful and popular Cinnamon Toast Crunch. The comp… Read More
The Expanding World Of Post
2017-05-22 06:31
When we think about the major players in the cereal industry, most of the attention goes to Kellogg and General Mills, the world's largest cereal companies. Beyond that are several other pla… Read More
Design Matters
2017-04-19 06:26
Over the years I have, at times, highlighted noteworthy design changes in cereal boxes. In a crowded grocery story aisle, it is critical that a brand have a clear identity that stands out fr… Read More
Purely Pinole: A New Twist To Hot Cereal
2017-04-14 06:12
One of the objectives of The Breakfast Bowl is to observe and comment on trends affecting the cereal industry. On several occasions, including as recently as two months ago, I have probed in… Read More
Burger King Goes Froot Loopy
2017-04-07 03:53
Cereal in restaurants is not new, but this latest twist does not involve individual serving boxes with a small carton of milk. According to several news outlets, such as Today.com, fast food… Read More

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