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The Breakfast Bowl Blog
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
Froot Loops Celebrates Canada's Birthday
2017-03-23 04:24
One of the aspects of cereal culture that has made it so endearing is the fun experiences that some brands and varieties provide. Despite the gloom and doom in the cereal industry, there are… Read More
The Growing Significance Of Bear Naked
2017-02-28 07:04
In the past month some new Bear Naked cereals have been appearing on some grocers' shelves. While that might not sound like big news, it actually is since these are the first of their cereal… Read More
The Expanding Raisin Bran(d)
2017-02-23 08:59
With the literally hundreds of cereal options available to consumers, manufacturers have a challenge keeping their brands from all the clutter. The trend in recent years is to build on… Read More
Is It Time For Hot Cereal To Be Disrupted?
2017-02-18 18:51
Over the past few weeks, several tips out of Canada (including a segment on NBC's Today Show) have revealed that General Mills is experimenting with some innovations to stodgy old oatmeal. F… Read More
2017-02-17 05:57
Things have been quiet around the Breakfast Bowl lately, partly due to work we're doing to expand and improve our site and cereal banter. One of the enhancements that we are happy to unveil… Read More
New Year, New Cereals
2017-01-03 05:07
January has typically been a prime occasion for cereal manufacturers to launch new products, and this new year is no exception. Here are some of the notable cereals to watch for in the U.S… Read More
Regional Differences And Responsibility
2017-01-02 11:34
It is hardly news when a special interest group criticizes the nutritional quality of breakfast cereals. So, a recent report from WASH (World Action on Salt and Health) would normally hardly… Read More
Kellogg And Bad PR
2016-12-30 07:19
Life has been very full the last couple of months, so writing here has been sparse. It's time to catch up, and look forward to expanded coverage coming in 2017! (Reminder: Keep up to date wi… Read More
Bear Naked Goes Wild
2016-10-29 05:23
Recently I highlighted the new custom cereal venture at Bear Naked, a Kellogg company. Since then I've placed my first order in order to test the process. Within a few days my canister arriv… Read More

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