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The Breakfast Bowl Blog
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
The Expanding World Of Post
2017-05-22 06:31
When we think about the major players in the cereal industry, most of the attention goes to Kellogg and General Mills, the world's largest cereal companies. Beyond that are several other pla… Read More
Design Matters
2017-04-19 06:26
Over the years I have, at times, highlighted noteworthy design changes in cereal boxes. In a crowded grocery story aisle, it is critical that a brand have a clear identity that stands out fr… Read More
Purely Pinole: A New Twist To Hot Cereal
2017-04-14 06:12
One of the objectives of The Breakfast Bowl is to observe and comment on trends affecting the cereal industry. On several occasions, including as recently as two months ago, I have probed in… Read More
Burger King Goes Froot Loopy
2017-04-07 03:53
Cereal in restaurants is not new, but this latest twist does not involve individual serving boxes with a small carton of milk. According to several news outlets, such as, fast food… Read More
Will Cereal A GO! Go?
2017-03-27 06:20
Over the years I have highlighted various bowl inventions designed to improve the cereal eating experience. Most of these concepts were designed to solve the problem of soggy cereal, by keep… Read More
Froot Loops Celebrates Canada's Birthday
2017-03-23 04:24
One of the aspects of cereal culture that has made it so endearing is the fun experiences that some brands and varieties provide. Despite the gloom and doom in the cereal industry, there are… Read More
The Growing Significance Of Bear Naked
2017-02-28 07:04
In the past month some new Bear Naked cereals have been appearing on some grocers' shelves. While that might not sound like big news, it actually is since these are the first of their cereal… Read More
The Expanding Raisin Bran(d)
2017-02-23 08:59
With the literally hundreds of cereal options available to consumers, manufacturers have a challenge keeping their brands from all the clutter. The trend in recent years is to build on… Read More

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