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The Breakfast Bowl Blog
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
Is It Time For Hot Cereal To Be Disrupted?
2017-02-18 18:51
Over the past few weeks, several tips out of Canada (including a segment on NBC's Today Show) have revealed that General Mills is experimenting with some innovations to stodgy old oatmeal. F… Read More
2017-02-17 05:57
Things have been quiet around the Breakfast Bowl lately, partly due to work we're doing to expand and improve our site and cereal banter. One of the enhancements that we are happy to unveil… Read More
New Year, New Cereals
2017-01-03 05:07
January has typically been a prime occasion for cereal manufacturers to launch new products, and this new year is no exception. Here are some of the notable cereals to watch for in the U.S… Read More
Regional Differences And Responsibility
2017-01-02 11:34
It is hardly news when a special interest group criticizes the nutritional quality of breakfast cereals. So, a recent report from WASH (World Action on Salt and Health) would normally hardly… Read More
Kellogg And Bad PR
2016-12-30 07:19
Life has been very full the last couple of months, so writing here has been sparse. It's time to catch up, and look forward to expanded coverage coming in 2017! (Reminder: Keep up to date wi… Read More
Bear Naked Goes Wild
2016-10-29 05:23
Recently I highlighted the new custom cereal venture at Bear Naked, a Kellogg company. Since then I've placed my first order in order to test the process. Within a few days my canister arriv… Read More
Girl Scouts Cereals
2016-10-19 06:32
A venerable part of American culture is the annual sale of cookies by Girl Scouts, a leadership development organization for girls. Now it appears that you could be supporting this respected… Read More
Bear Naked Goes Custom
2016-10-07 06:10
I've long been an advocate of customized cereals, largely because of the innovation and success of mymuesli in Germany. There were several attempts in the U.S. over the years, but earlier th… Read More
What Impact Will New GMO Disclosures Have?
2016-10-05 05:16
I recently noticed that a number of cereal boxes from Kellogg, General Mills and Post were starting to appear on grocers' shelves with an inconspicuous phrase indicating that they are m… Read More
Review: 2016 Pumpkin Spice Cereals
2016-09-25 05:40
Fall is now officially here, so it is finally appropriate to review the three new pumpkin spice cereals that have hit the grocery aisle in recent weeks. Pumpkin spice has quickly become the… Read More

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