2019-03-07 08:01
On this, the most important day of the year (for cereal lovers) we are finally able to announce the date for the NEW and IMPROVED Breakfast Bowl. As we have previously reported, we have been… Read More
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The Breakfast Bowl Blog
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cereal
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milk
food
breakfast bowl
bowl
lucky charms
raisin amp almond
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frosted flakes
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives.
The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
2019-01-29 20:15
Last year we announced that the NEW and IMPROVED Breakfast Bowl was in development. We have the recipe, but like any dish requiring perfection, good things take time. And, it has taken much… Read More
2018-06-14 20:47
You may have noticed that things have been somewhat quiet here the last month or so. Besides life being extra busy right now, we are also working on an updated, revamped Breakfast Bowl site… Read More
2018-04-20 15:26
There was excitement in the cereal world last fall, when it was leaked that General Mills would be introducing a Frosted Flakes version of its highly popular Lucky Charms. As I noted upon it… Read More
2018-03-30 05:33
Last week I reported on the innovative new goh-goh cereals that only require added water because of the powdered milk in the single-serving cups. This is intended to be the ultimate in cerea… Read More
2018-03-23 05:46
One of the frequently stated reasons for the decline of cereal consumptions is the trend toward greater convenience among consumers. Pouring a bowl of cereal with milk seems to be too arduou… Read More
2018-03-21 06:29
The big question in the mind of cereal manufacturers and marketers is how to bring new life to a food commodity that no longer has the same appeal to consumers. We have frequently discussed… Read More
2018-02-26 07:06
There are more exciting things to report on here than every time a cereal manufacturer changes a color, shape or marshmallow. That happens all the time, and for the most part is just gimmick… Read More
2018-02-20 05:20
I have long argued that the box has been the most important aspect when it comes to breakfast cereal. No other food has been sold more on the basis of its packaging than with cereal, and the… Read More
2018-02-17 06:21
We all know that breakfast cereal is gradually losing its appeal among consumers. Sure, a large proportion of the population still enjoy a bowl most mornings, but increasingly, consumers are… Read More
2018-01-31 06:36
This blog examines the significant news, trends and cultural impacts of cereal, so we rarely do actual reviews of the hundreds of brands and varieties out there. Nevertheless, every once in… Read More
2018-01-11 05:06
One of the big stories right now in the cereal world, first reported back in November, is General Mills' introduction of Frosted Flakes Lucky Charms in the past few weeks. This new product h… Read More
2018-01-01 00:57
As we come to the end of 2017, it is a good time to reflect on the past year, the key stories in the cereal world, and the overall themes we observe. It has been a busy year for those of us… Read More
2017-12-16 08:25
Unicorns have always been an object of fantasy. The mythical creatures are highly desired, but so far impossible to find.Cereal companies, desperate to return to the good old days of cereal… Read More
2017-12-13 06:44
Maybe it's not big news, but in these challenging times for cereal companies, attempts to turn the tide are at minimum interesting. Last week General Mills unveiled a new (or at least update… Read More
2017-12-11 05:45
One of the major problems facing the cereal industry today is the perception that many breakfast cereals contain far too much processed sugar. This has irritated health professionals, concer… Read More
2017-12-07 06:41
The Internet was abuzz within the past couple of weeks with the news that Kellogg was partnering with Nintendo to launch a new, limited edition Super Mario Cereal that will be available by D… Read More
2017-11-27 05:47
When thinking about breakfast cereal, most of the attention is directed to the highly-processed cereals coming from the mainstream cereal companies. These are highly marketed, and get the mo… Read More
2017-11-15 07:46
Although its hard to quantify, it certainly seems that 2017 could be one of the most prolific years ever (or at least in recent history) for new cereal introductions. A quick review of this… Read More
2017-10-31 04:36
At a time when cereal companies are struggling to retain (let alone increase) market share, the last thing they need is bad publicity. Yet, this is what happened to Kellogg last week, when s… Read More
2017-10-16 04:09
The cereal industry is struggling, and you know that desperation is in the air when lawsuits start flying. This is what happened just a few weeks ago when Post Consumer Brands sued General M… Read More
2017-10-12 06:26
It's not only Gingerbread Spice Life that is catching people's attention as we get closer to winter. A number of sources recently revealed that General Mills will soon be making Cocoa Puffs… Read More
2017-09-27 14:56
There are many new cereals introduced each year, and most are not worth reporting on. But, occasionally some stand out, and here is a great example. According to Candy Hunting Quaker will be… Read More
2017-09-22 06:08
Big news in the cereal world today, as General Mills announced that they would be bringing back Trix with all the artificial flavors and colors you used to love, although no word yet on any… Read More
2017-09-21 07:09
This isn't a new topic, but one that deserves a fresh look.Recently, UK cereal maker, Dorset, introduced a new variety of muesli: "Gently Spiced Carrot & Apple." That's right, carrot. Th… Read More
2017-09-14 05:09
Earlier this summer General Mills applied for a patent to reduce sugar in breakfast cereals, but without changing other important properties such as texture, appearance or bowl life. This is… Read More
2017-09-04 04:02
This isn't new (it was actually announced almost a month ago), and it's hardly news (since it happens every year at this time), nevertheless, it's that time of year again when General Mills… Read More
2017-09-01 08:03
Today, cereals have to stand out in order gain attention among consumers. Typically, the approach is to make either fun cereals or those that are focused on health and nutrition. What if you… Read More
2017-08-26 04:03
From time to time, I have highlighted various artists who have used cereal as their medium. Some of the creations have been amazing, but few have found a sustained niche in cereal art. Excep… Read More
2017-08-18 18:34
As further confirmation of my recent suggestion that we are entering a new era of cereal restaurants, Kellogg just days later announced that they will be launching a "new immersive cereal ex… Read More
2017-08-07 03:42
Business concepts typically go through natural cycles. Usually, someone launches a new innovation, getting lots of attention, including that from copycats who jump on the bandwagon wanting t… Read More
2017-08-03 06:02
Cereal lovers in the United Kingdom are excited this week, with news that Kellogg will be selling an Advent Calendar, as a special edition of its Variety Pack collection. That's 24 single-se… Read More
2017-07-31 05:34
Our recent report of interesting, new Post Shredded Wheat varieties was a good reminder of how the bulk of new cereals (not including limited edition one-offs) coming out today are extension… Read More
2017-07-28 06:44
There have been a lot of new cereals hitting the shelves in the past few months, as cereal companies try everything possible to garner attention. Some are more exciting than others, with the… Read More
2017-06-28 05:46
A few weeks ago word was out that Post would be re-introducing a notable cereal that was discontinued over a decade ago. Oreo O's cereal was a novel branding coup when it first came out in 1… Read More
2017-06-23 05:54
We all know cereal sales have slumped. People are just not shopping the cereal aisle of the grocery store. So, what does a cereal company do? Go to the consumer.General Mills announced today… Read More
2017-06-21 04:04
First it was Froot Loops, but now two months, later Burger King looks like it's serious about cereal flavored frozen foods with the introduction of the Lucky Charms shake. This time General… Read More
2017-06-15 06:51
The most frequent editorial comments on The Breakfast Bowl have concerned Wheaties. I have often wondered why General Mills has not taken better advantage of this iconic brand, especially in… Read More
2017-06-07 07:22
There has been much buzz in recent days as General Mills has revamped and expanded its line of "Toast" cereals, built around the highly successful and popular Cinnamon Toast Crunch. The comp… Read More
2017-05-22 06:31
When we think about the major players in the cereal industry, most of the attention goes to Kellogg and General Mills, the world's largest cereal companies. Beyond that are several other pla… Read More
2017-05-16 06:14
General Mills' Lucky Charms is one of the best-selling cereals out there, and one of its most-loved features are the colorful marshmallows that accent the experience. It is not uncommon for… Read More
2017-04-19 06:26
Over the years I have, at times, highlighted noteworthy design changes in cereal boxes. In a crowded grocery story aisle, it is critical that a brand have a clear identity that stands out fr… Read More
2017-04-14 06:12
One of the objectives of The Breakfast Bowl is to observe and comment on trends affecting the cereal industry. On several occasions, including as recently as two months ago, I have probed in… Read More
2017-04-07 03:53
Cereal in restaurants is not new, but this latest twist does not involve individual serving boxes with a small carton of milk. According to several news outlets, such as Today.com, fast food… Read More
2017-03-27 06:20
Over the years I have highlighted various bowl inventions designed to improve the cereal eating experience. Most of these concepts were designed to solve the problem of soggy cereal, by keep… Read More
2017-03-23 04:24
One of the aspects of cereal culture that has made it so endearing is the fun experiences that some brands and varieties provide. Despite the gloom and doom in the cereal industry, there are… Read More
2017-03-21 06:36
It's finally spring, and with that General Mills is celebrating the arrival of the equinox with a marketing campaign mixed in with a dose of social responsibility. A couple of weeks ago the… Read More
2017-02-28 07:04
In the past month some new Bear Naked cereals have been appearing on some grocers' shelves. While that might not sound like big news, it actually is since these are the first of their cereal… Read More
2017-02-23 08:59
With the literally hundreds of cereal options available to consumers, manufacturers have a challenge keeping their brands from all the clutter. The trend in recent years is to build on… Read More
2017-02-18 18:51
Over the past few weeks, several tips out of Canada (including a segment on NBC's Today Show) have revealed that General Mills is experimenting with some innovations to stodgy old oatmeal. F… Read More
2017-02-17 05:57
Things have been quiet around the Breakfast Bowl lately, partly due to work we're doing to expand and improve our site and cereal banter. One of the enhancements that we are happy to unveil… Read More
2017-01-03 05:07
January has typically been a prime occasion for cereal manufacturers to launch new products, and this new year is no exception. Here are some of the notable cereals to watch for in the U.S… Read More
2017-01-02 11:34
It is hardly news when a special interest group criticizes the nutritional quality of breakfast cereals. So, a recent report from WASH (World Action on Salt and Health) would normally hardly… Read More
2016-12-30 07:19
Life has been very full the last couple of months, so writing here has been sparse. It's time to catch up, and look forward to expanded coverage coming in 2017! (Reminder: Keep up to date wi… Read More
2016-10-29 05:23
Recently I highlighted the new custom cereal venture at Bear Naked, a Kellogg company. Since then I've placed my first order in order to test the process. Within a few days my canister arriv… Read More
2016-10-19 06:32
A venerable part of American culture is the annual sale of cookies by Girl Scouts, a leadership development organization for girls. Now it appears that you could be supporting this respected… Read More
2016-10-07 06:10
I've long been an advocate of customized cereals, largely because of the innovation and success of mymuesli in Germany. There were several attempts in the U.S. over the years, but earlier th… Read More
2016-10-05 05:16
I recently noticed that a number of cereal boxes from Kellogg, General Mills and Post were starting to appear on grocers' shelves with an inconspicuous phrase indicating that they are m… Read More
2016-09-25 05:40
Fall is now officially here, so it is finally appropriate to review the three new pumpkin spice cereals that have hit the grocery aisle in recent weeks. Pumpkin spice has quickly become the… Read More
2016-09-18 18:52
Scientific research and development is always trying to discover new and better ways of doing things, and this applies to food science as well. An interesting and relevant project coming out… Read More
2016-09-13 18:29
I came across an interesting article this week on the website, data-driven thoughts, the work of data analyst, Erik Rood. He explores a wide-range of topics, all centered around looking deep… Read More
2016-08-25 18:12
A few months ago I pointed out that yet another custom cereal maker, MixMyOwn, shut down. This is at least the fourth such company to quit, unable to match the success of this format in Euro… Read More
2016-08-22 15:43
As I've pointed out before, this blog is not focused on cereal reviews, but the industry and phenomenon of breakfast cereal. Nevertheless, every once in a while a particular cereal comes acr… Read More
2016-08-09 19:22
Recently there were reports that Kellogg cereals were starting to show up alongside fruits and vegetables in Meijer's grocery stores. So far this seems limited to the Midwest grocer, but it… Read More
2016-07-30 07:35
For the past few years, the favorite flavor of fall has been pumpkin spice. What started as the traditional pumpkin pie has now been utilized by food manufacturers in everything from Starbuc… Read More
2016-07-26 07:44
Kellogg owned cereal-maker Kashi recently unveiled a fresh new look intended to reflect "its belief that food should not only taste good, but do good." The new design includes its revised lo… Read More
2016-07-20 23:37
Without sounding like a broken record, the key to the resurgence of cereal is innovation. We have also seen that much of that innovation is coming from small companies, eager to try new thin… Read More
2016-07-16 08:06
If you look around the "natural" section of the cereal aisle of many U.S. grocery stories you will probably see the new Annie's organic cereals. They are widely available nationwide now, and… Read More
2016-07-14 03:52
A look at recent Kellogg's cereal boxes reveals some subtle, but significant changes. Specifically, the company is now incorporating Spanish in the Nutrition Facts panel, and on the front we… Read More
2016-07-06 18:47
Last week Kellogg made a big cereal bowl splash with the announcement of a new restaurant that opened on Monday, July 4th. They state that Kellogg's NYC "will serve dishes featuring Kellogg'… Read More
2016-06-17 05:55
I don't want to sound like a broken record, but one of the most impressive innovators in the cereal industry is mymuesli of Germany, which has been featured here on several occasions. Their… Read More
2016-06-13 05:57
Last week General Mills proudly announced what they call, "our first new cereal brand in 15 years." Tiny Toast cereal is "shaped like small pieces of toast sprinkled with blueberries and str… Read More
2016-06-05 23:28
Custom cereal MixMyOwn has announced that today, June 5th, is their final day of operation. In an email sent to customers a few weeks ago they said,"We want to thank you for your past busine… Read More
2016-05-11 17:31
Two months ago I launched an endeavor to determine the favorite cereal among my followers. Utilizing a bracketed playoff system inspired by college basketball's "March Madness", dozens of ce… Read More
2016-05-05 06:21
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-30 05:34
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-27 06:16
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-25 05:44
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-22 06:15
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-21 05:30
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-20 06:00
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-19 05:14
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-18 08:15
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-17 04:50
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-16 04:24
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-15 05:18
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-14 06:00
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-13 07:50
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-12 03:24
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-11 02:54
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-10 06:14
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-09 05:16
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-08 03:47
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-07 05:05
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-06 06:06
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-05 05:30
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-04 04:00
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-03 06:41
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-02 04:52
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
2016-04-01 05:27
This is part of our quest to discover the best cereal, according to you the true fans! Each day a new poll will be taken, leading to an eventual winner. For more information check the origin… Read More
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