The Hispanic network Telemundo suspended for this year the organization of the Tu Mundo Awards, which this August would reach its seventh edition, to focus on other projects, channel sources told Efe today. “We are regularly evaluating our’grid’ of programming to preserve the quality of content that our viewers expect,” said a spokesperson explaining the decision.
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However, he assured that this suspension is temporary and that the awards ceremony “will return next year”.
The network sent a statement to the advertisers it works with to indicate that this cancellation is due to the fact that they preferred to focus on this summer’s’intense production plans’, with particular emphasis on coverage of the 2018 FIFA World Cup Russia? and its’reality’ of sporting competition and survival,’Exatlon’.
Although award programs and related activities, as well as sporting events, tend to get the best Audience for Hispanic networks, Telemundo is pleased with its decision to suspend Premios Tu Mundo this year and audience measurements seem to prove it right.
The total audience for the World Cup matches exceeded 32 million people and Internet broadcasts were the most viewed in the history of sports streaming in Spanish, they explain.
Also, “Exatlon” has placed itself at the head of the audience at 8 p.m., consolidating Telemundo with the series “Sin sin sinos sí hay paraíso 3” and “El Señor de los cielos 6”, as the first Spanish channel in prime time, which represents the block until 11 p.m., they said.
The Tu Mundo Awards gala represents 25% of Telemundo’s programs in the award ceremony area, as it also produces and broadcasts the annual Billboard Latin Music Awards, the iHeart Radio Fiesta Latina Awards and the Latin American Music Awards.
Inspired by awards such as the MTV and Nickelodeon Awards, the Tu Mundo Awards were created in 2010 to connect with the audience of Latino teens and young adults.
Its main rival in the Hispanic market, Univision, is presenting the Premios Juventud (Youth Awards), a similar award that celebrates the network’s artists with popularity among young people and current leaders in Latin music.
