Mumbai : Jagdish Joshi

  Sony Entertainment Television’s Kaun Banega Crorepati is all set to step in its 9th season with the campaign – Jawab Dene Ka Waqt Aa Gaya Hai. Featuring the biggest superstar of India, Mr. Amitabh Bachchan the campaign underlines the show's core thought  'knowledge is great leveller' in life.
Conceptualized, directed and written by none other than Dangal
Director, Nitesh Tiwari and Nikhil Mehrotra. This campaign beautifully
depicts various slice of life situations where individuals are bogged
down by difficult questions of life and their only hope is life is to
change their destiny with the power of knowledge.  The campaign line
“Jawaab dene ka waqt aa gaya hai” captures the spirit of KBC - an
opportunity to change one's destiny by hard earned knowledge.
Talking on the campaign thought, Danish Khan, EVP and Business Head at
Sony Entertainment Television said, “KBC is perhaps the most relevant
show for India. It celebrates our collective confidence in knowledge
as a great change agent for both the individuals and the society.
This season's campaign written and directed by Nitesh has both
relevance and impact while being extremely humorous and entertaining.
We believe this campaign will entertain, engage and drive viewership
for the show”