Image SEO Optimization

Image SEO Optimization comes to SEO it’s very important that to use the adequate keywords to help your website rank on the Search Engines. Adding alt text to images is a great way to give your website for SEO to boost the web page and make it more accessible. Search engine uses the alt text to identify the content of the page. Image optimization has a good design which is simple and also yield to the best performance in SEO. The search engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. Image optimization in SEO is used to finding the optimal settings for your image requires careful analysis along so many dimensions (i.e.) format capabilities, content on encoding data, quality, pixel dimensions etc.

In image optimization in SEO we use two types of graphics they are given below

Raster graphics: It represents an image by encoding the individual values of each pixel within the rectangular grid. Each pixel encodes color and transparency information.

Vector graphics: it can be used for lines, points, and polygons to represent an image.   

Types of Image file type options:

There are three types of image file type options which are all given below they are

• Working with PNGs
• Working with JPGs / JPEGs
• Working with GIFs

Reasons to Add Images in Blog Post:

• Visually appealing
• Image search engine traffic
• More social media shares
• Increase the length of the article
• Explanation
• Resize the images
• Compress the images
• Image suite word press plugin
• Easy watermark plugin
• Flickr

Techniques to Optimize the Image:

• Image relevance
• Alt tag
• Image size and hosting
• Filename
• Title tag and image linking

Benefits of Image Optimization in SEO:

• Name your images descriptively and in plain English
• Optimize your Alt tags intelligently
• Strategize your image dimensions and product angles
• Reduce the file size of your images
• Know which image file type to use for the right situations
• Know how to handle your thumbnails
• Use image sitemaps
• Beware of your decorative images
• Use caution when using content delivery networks
• Test your images

Tips to Optimize the Images in SEO:

• Stock images won’t help your SEO
• Use original, high-quality images
• Have a reason for your images
• Beware of copyright
• Improve images with tools
• Use an optimal file size without losing quality
• Add descriptive captions
• How to name images for SEO
• How to write SEO-friendly Alt text
• Create an image sitemap
• Reduce the file size for faster page load speed
• Never use GIFs for large product images
• Improve stock images with tools like canvas
• Create OG and twitter cards for social shares
• Make sure that the images are relative to the page
• Do not overstuff the keywords in alt tags.

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