Online Shopping is everywhere on the Internet these days. It’s what millions, if not billions of people do as a daily, if not hourly activity — your partner does it, your friends do it, your family does it, and so on. In order to fully understand online shopping, we must gain a firm grasp of social shopping, which essentially is e-Commerce combined with the involvement and interaction of shoppers’ peers and other individuals or groups. Doctor Paul Marsden in his article carved 6 significant heuristics into the stone block of online shopping. Heuristics are defined as, “a judgement or decision-making mechanism or cognitive shortcut that relies on little information and modest cognitive resources.” But they are basically mental rules of thumb when online shopping. But what do these rules mean? Especially to small business owners or startups? Here are the..
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