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Customer Loyalty Programs Through Social Media Optimization


Lets begin by busting the biggest myth of this century. Email town is not a ghost town! Yes, email is very alive and kicking, in fact we have very good reasons to believe that email is preferred by the majority  of customers over Facebook, Twitter or other Social Media channels when it comes to receiving loyalty incentives and offers.


The Myth About Emails Being Dead!

However, an ever increasing number of people who receive electronic business related ads want the experience to be more fluid, dynamic and interactive, unfortunately emails fall short of their expectations, which is why Social Media Optimization is necessary to reach customers in a way that meets their expectations. 

So, now that we have clarified that, let us proceed to what we set out to do with this blog post, which was to say a few words about Customer Loyalty in general and how you can use social media optimization to get the most of loyalty programs!

How Old is The Concept of Customer Loyalty?

As old as mother earth we would say! Customer loyalty, without associating with businesses at large is simple - bribery! Bribery is so encoded in us humans that we can very safely say that customer loyalty has been around even before actual customers came on earth.

But our definition begs the question - why bribe customer? Well, truth be told, this is such a deep concept that perhaps we will never understand even if we read big thick Philip Kotler books on marketing. In very short, the essence of customer loyalty programs is in retaining them with really great products and services. It is not that hard to understand that if you give good service and make exceptional products, customers will stay with you. But doing that is not the easiest of things. You will have to educate your employees, keep them happy and do many different things that are very essential to survive!


So, unless you do not care what's going to happen to your business, you need to do something. And, by the way, anybody wondering about the source of the stats above, its Philip Kotler!

How Others Are Doing Customer Loyalty Programs?

For a moment, let us take the instance of Honda motorcycles. They are among the finest manufacturers of two wheelers in the world, then there are many more who make equally better motorcycles and sell them for much less. Yet, most Honda bikers won't settle for anything less, but a Honda! 

Have you ever wondered what is happening behind the scenes? Do customers love Honda for discounts or coupons? No, they love Honda because of great bikes! So, here is another customer loyalty shocker.



Apart from the true greats, the rest who have got it all wrong think that coupons and big discounts are the only way of keeping customers loyal. It is worth understanding that buyers love to get things for free, but they want good products most of all. Coupons and all are fine, but at the end of the day customers will appreciate if they get unparalleled service and magnificent service. 

And, they want to see ads that are interactive and integrated into their daily activities. That simply calls for a change in your strategy from being email-centric to something  better balanced between emails and social advertisements. 


People check Facebook way more than their emails! Reach your customers where they are.

How Social Media Optimization Can Help You?


  • Know Your Customers Well: It has never been easier to know your customers better than with social media. SMO gives you an exclusive view into the online behavior of your target audience and fetches you vital data that will help you make better decisions aimed at the profitable customers.
  • Communicate Better: Decisions keep changing all the time. For instance John signed up on your website to know about cars, the day after his friends convinced him of a really cool motorbike and now wants to buy a motorcycle instead of a car. You, on the other hand do not know anything about this and your car-themed emails are bothering John a lot. So he decides to push all your mails into the junk folder!  In case of social media, John's change of mind would have been immediately recorded by online tools and relevant ads shown. This has a very good chance of conversion that mails that are irrelevant and useless. 
  • Get Better Feedback: It is very important to keep track of feedbacks. Customers often want to get back to you, the service provider or product manufacturer, but they don't because emails are a clumsy way of providing feedback. Help you consumer with an easier platform that encourages them to put in their priceless two cents!

What good is your customer loyalty program if it does not reach the intended audience? Think beyond email marketing, engage with a social media manager today!











This post first appeared on Latest In Social Media Marketing, Reputation Management And Local SEO, please read the originial post: here

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Customer Loyalty Programs Through Social Media Optimization

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