The entire process of measuring your website’s statistics is known as Web Analytics. It is basically don’t to measure your website’s traffic behavior. There are many benefits to web analytics, of which some are:
- The most important benefit of web analytics is that you will find how long your visitors are staying at your website, where they come from and who they are. You will be able to find out the keywords they have used and their click streams, how they came to know about your website, and such important information. You will also be able to find out how many times a visitor has visited your website, and which of your web pages were preferred. Any web analytics tool would give you complete information about your website usage. You would even find out about your visitors language, nationality and city of origin.
- Once you know what your visitor’s actions are, you can do many things accordingly to optimize your site. You will know what pages are popular and what pages are ignored. You will be able to improve those aspects of your website that were previously ignored. Any technical problems can be fixed and your overall site could be improved, streamlines and reshaped to better assist your users.
- Web analytics will also help in your online marketing attempts. You can now come up with a plan that is based on actual facts. You will know what the market wants and you will also be able to learn more about the products that receive the highest response.
This post first appeared on Search Engine Optimization Services India, please read the originial post: here
