Search engine optimization is one of the biggest craze in online Marketing. By using different web techniques, SEO experts can bring a website right on the front page of Search results every time Internet users type in relevant keywords in popular search engines. There are two main types of SEO: global, and local. Either type of search engine optimization has its own advantages and disadvantages, so it''s significant for businesses to know which one would suit them better.

Global SEO marketing''s main advantage is its ability to greatly increase incoming website traffic. This makes it fabulous for advertising websites dealing with e-commerce. Because of this, a website will have a much bigger web presence, so it can stay on top of search result rankings with just some maintenance.

However, actually getting to top ranks can be a very long and difficult process. It usually takes months before global SEO shows actual results, but that does not mean the results are always good. Furthermore, since global SEO marketing is on a much larger scale than its local version, the service is often much more expensive. Furthermore, global SEO can get a website more views, but that does not necessarily mean viewers are going to do business with the website owner.

Since Local Seo Marketing only optimizes businesses within a smaller area, websites enjoy having less competition. This means it''s a lot easier to get top ranks in search results. Furthermore, local SEO techniques can give faster results, and the services are less expensive. However, the best advantage of local SEO marketing is that people visiting the websites are more likely to do business with the website owners.

Of course, local SEO marketing does have its share of drawbacks, just like any other technique. First, local SEO is severely limited by its target location, meaning it''s impossible to advertise websites on a national level. Second, websites don''t get a lot of web traffic, so they can easily lose their place on the top search ranks. This means it requires more active optimization techniques to stay on top.

Global SEO works best for big companies like airlines, manufacturing companies, delivery services, and international businesses. On the other hand, local SEO marketing is more e suitable for smaller, less mobile businesses like dentistry, carpet cleaning, and home construction services.