Social Media are digital media which encourage audience participation, interaction and
sharing. Social media marketing has to be focused on using these media to help achieve your
marketing objectives - both protecting and expanding your brand.

What is it? Social media marketing

Monitoring and facilitating customer-customer interaction, participation and sharing through
digital media to encourage positive engagement with a company and its brands leading to
commercial value. Interactions may occur on a company site, social networks and other
third-party sites.

What are the main social platforms?

The main social media platforms are amongst the most popular sites on the Internet1
 along with search engines, but there’s much more! To help you develop a strategy for social media,
we’ve identified this radar showing key types of social media platforms you need to manage.






The Challenges
Social media allows people to be more connected than ever before and marketing is changing rapidly as new technologies come available. Online users are communicating in real time and every brand in the world is being caught up in the conversation whether the company is actively participating or not. Venturing into social media means opening up your brand and company to the world at large and giving up some control over how your message is being spread. How do you take back some control and make sure that your brand is being promoted in a positive and effective way?

Multiple platforms, multiple audiences, infinite opportunities : 

Technology has enabled people to talk to each other across the world in every imaginable way possible. As new ways of communicating are introduced and temporarily overshadow other methods, they add to your own marketing arsenal. With all of these options, it is of critical importance to choose the best platforms for your company, the ones that will best get your message out to your audience and allow user-generated content to spread your product and services marketing. Microblogging platforms (like Twitter and Facebook’s activity streams) are the latest technology to emerge in a long line of social networking environments started with a social media strategy
No single strategy is appropriate for every company. The customer base, the product or service, the goals and the makeup of the company itself are all variables that influence the path that will lead to success. It is extremely important that your company stays true to its brand, both in the guiding principles of the campaign and the path of engagement that you choose

Link building vs. brand building

The two broad goals (and, admittedly, they are related) of building a social media presence are link building and brand building. The purpose of link building is to drive traffic to your Website by promoting links to it on the Web. This not only increases the number of visitors to your site, but also builds SEO (the number of links back to your site is one of many things that search engines look at to determine ranking in search engine results). In addition to the core social media presence, you should focus on link building sites like Digg, Squidoo, Propeller,  and Weebly.

Conclusion 

Similarly as with all showcasing, there is nobody characterized online life methodology that fits each organization. There are, notwithstanding, particular components that each organization needs to do to make online networking progress and energize positive discussion about their image on the social media. Your objectives with online life characterize your methodology and will fall into the general classifications of incorporated showcasing efforts, progressing web based life designs, third party referencing and mark building. These diverse methodologies can be joined to fit precisely what you need to achieve. Pick the correct group to lead your procedure and when they take part in the online discussion, ensure that they take after three key, presence of mind rules: tune in to the discussion, gain from it and after that participate. By doing this, you will pick up a comprehension of your group of onlookers before taking part. It will enable you to make sense of how you need to introduce your organization and help you discover your crowd and where they are on the web. Your group ought to convey as people, not as an unbending corporate substance, utilizing a similar expert and polite demeanor you use in messages and gatherings. This is "up close and personal" time with your crowd, fabricating your notoriety.




Ensure that you pick the correct apparatuses and systems for your internet based life nearness, recollecting that you can't be all around. Social verification will spread your message to different systems. Partake in the center spaces for your discussion (Facebook, Twitter and substance and Web 2.0 instruments alone website) and furthermore search out well known centered stages that identify with you. Following these rules will give you a strong, adaptable and versatile web based life technique that can adjust to your requirements and new advances. This innovation empowered verbal promoting will work well for your organization now and later on.