Some reputable Mobile App development companies usually offer their clients some tips on how to boost their conversion rate and lead generation with their mobile app and some of these tips have been discussed right below.

Let them place orders from your app

The only reason people keep embracing new technologies is the convenience that they offer. This is what Mobile App Development companies always aim at when developing a mobile app. So, there is nothing as impressive as placing orders right from a mobile app.

Think of it, who will you rather patronize? A retailer that takes orders only through his website or the one that takes orders through his mobile app. Virtually everyone will prefer the latter because of convenience. So it is very important to display all your products on your mobile app and allow your customers place mobile orders on the go.

Make the best use of push notification

Mobile app development companies always make sure that every mobile app has push notification because of its advantages but some retailers don’t exploit this feature enough. Push notification is a feature that allows you send an instant message to all the users of your mobile app and they will all receive the messages in minutes.

You can use the function to announce new promotional offers and new products. You can use it to continuously engage your customers regularly. You could also use it to send informative and educative posts to them regularly. There are two major advantages in sending informative posts to your customers. The first advantage is that it makes them see you as an authority and the second one is that they are likely to share your posts and the more they share them, the more the popularity of your brand soars.

Make the icon of your app very distinctive

It is necessary that you notify your mobile app development company to make the icon of your mobile app very distinctive. As any of your customers navigates through his phone, the icon of your app will keep reminding him or her of your brand. This is just like advertising your brand on giant physical billboards. As people pass by the billboards, they will see the advert and they get reminded of the advertised brands. The icon of your mobile does the same thing. In fact, the app does more because each of your customers will navigate through his phone more times than anyone will pass by a physical billboard.

Reward loyalty through your app

You can reward some of your customers that have been patronizing you for a long time. It is easier done through your mobile app. You only need to engage your mobile app development company to help you implement it on your website. You can use number of orders as a criterion or length of patronage or both. For example, you can say any customer that has been patronizing you for over a year or a customer that has ordered products from your store more than 6 times or a customer that has done both automatically gets a one-time 10 percent discount.

That is all it takes, your mobile app development company will implement it. You may also notify the winners of the discount. This will motivate them to stay loyal to your brand. Loyalty reward is one of the oldest and most effective strategies to retain customers. Of course, it is worth it because it is easier to retain an existing customer than to attract new ones.

Engage your customers for referrals

There is this obsession with social media that smart businessmen are already taking advantage of. You should also take advantage of it too. Encourage your customers to share the link to your business with their social media followers and friends. You can also decide to reward them for advocacy.

This helps you leverage your customers’ social networks to acquire new fans and also boost the credibility and popularity of your brand. In addition, you can encourage them to post their reviews on their social media walls. Remember, the most effective means of advertisement is through both digital and physical word of mouth.

Offer localized and customized content

Your customers will appreciate it so much if you offer them localized and customized content. For instance, if you have an offline store, you can alert your customers who are in the same community with the store to check it out. Even if a customer that does not live in the community visits the community for another reason when he launches your app while in the community, it should be scrolled somewhere on your app. The message can be something like this – “Now that you are in our community, you may want to check out our physical store for some minutes”. The customer will be very impressed.

Even when sending a push notification about your new physical store, only those that are within the same location with the store should receive it. Displaying localized and customized content makes users feel special and recognized.

Integrate more mobile-based payment modes into your app

Due to the level of convenience that comes with them, users are beginning to shift from conventional payment mode to mobile-based ones like Apple Pay, Samsung Pay, Google Pay, and Android Pay. It is very important that you integrate this into your app to attract more customers and yank the customers of your competitors who are yet to adopt it. You don’t have to integrate the 4 of them at once. You can do it one after the other.

In addition, you should offer several other payment options as having very few payment modes can make a prospective customer abandon his cart without checking out.

Attract customers with coupons

When any of your customers is close to your physical store, you may send him a push notification message prompting him to check in and unlock certain coupons that are already waiting for him. Never underestimate the power of coupons.

You can use your mobile app to boost your lead generation and increase your conversion rate by applying the tips discussed above. Although there are other strategies, these few ones can do wonders.

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