Check out your phone right now and go through the messages you have sent recently using messenger. Surely, you’ll come across a number of emoticons (widely known as emojis) that you have used. They are not just the facial expressions; those Emojis are much more than that.

Created in the 90s, these emojis have taken the messaging world in a storm and have been raving across all social platforms around the globe. A picture is worth a thousand words which why, emojis are making a prominent place in the world of digital marketing services and are rapidly rising in terms of search engine marketing trends. Online marketing services have already accepted and included the use of emojis as it helps to engage and retain the customers.

Emojis are being widely use in marketing strategies as they have opened whole new scope of opportunities for the marketers. As emojis interact with teenagers as well as to an elder person, they have become an integral part of digital marketing services as well.

These emojis have played a vital role in the era of digital marketing and still continues to amaze marketers with their impact on the relevant audience. If you are still unaware of how emojis are changing the marketing world significantly, read ahead to know more:

Keep Things Cleverly Concise

Keeping it “Short & Sweet” is the key to witty and effective content when it comes to marketing. Especially when it comes to pushing notifications and email marketing, emojis are more impactful as they connect to more customers. Along with brevity, it also makes the marketing look fascinating. They are a refined way of conveying more information in limited words.

When it comes to Search engine marketing, emojis are extremely eye catching and appealing to the users. For example, the hoarding used for Deadpool’s movie marketing campaign absolutely nailed it.

The movie name did not even need to be mentioned yet it conveyed what it was meant for.

Emojis Soften The Tone of Any Content

This goes without saying, it surely adds some humor when you use an emoji in a sentence. With the boom of social media marketing, people are more into images and videos. With this fast-paced life, no one has time to read something thoroughly or completely. Thus, it becomes marketers’ responsibility to offer something worth users’ time.

Adding emojis definitely shapes the tone of a copy and keeps the readers and seekers intrigued for the product or services. It prevents confusion when you are communicating with the consumers. The other person understands better when you are sarcastic or funny or sincere.

Improving Brand Awareness

If your brand is being noticed in the inbox or email, it will surely help you to spread awareness of your product. If an email features some emails that relate the brand, it would assure you the impact on the buyers. Many times, it influences buyers’ decisions as well. It helps to build trust for your product services in your customers and engage them for a longer time than the estimated time.

Moreover, it provides your customers the freedom they need in order to express their thought and give you the feedback. Hence, it enhances the overall provider and customer relation.

Bridging The Digital and Physical World

When it comes to marketing, there has to be two phase of it, digital and physical. Emojis create a bridge between them as marketing goes both ways to the relevant audience. They are no more just a part of the digital world; it has also become an integral part of the physical world as well.

For an instance, Pepsi includes emojis on the packaging and leverages this trick as a bridge of combining digital and retail marketing. Such visual communications with customers establish a consistency of purchase.

Emojis Trigger Response

One of the basic concepts of SEO is to deliver the right message and receive a response on the spot. Emojis provide digital efficiency when it is about communication and building trust with your consumers. More than often, emojis articulate the emotions in the digital world that you would try to express in the physical world.

Not just that, sometimes, emojis express and convey emotion which you might be incapable of doing in your real life. Thus, it offers you better possibilities of driving responses for your marketing services.

For the conclusion, you can say that the more a brand incorporates emojis for marketing, they indicate to stay for a significantly long time. When they are so many things emojis can do, why to not use them more to climb the ladder of success?

Things To Keep In Mind

Now that we have made abundantly clear how important emojis are if you wish to grow your internet marketing services, however before implementing you should consider the consumer type and demographics.

Also note that although the emojis are fun and exciting, their usage should always be in contextual to the message you want to relay to your customers. The use of emojis should always be organic, not forced so that that the users get attracted to your content and not get confused instead.

The trick to running a successful emoji driven marketing campaign is understanding when to use them and knowing when not to. These are small think to keep in mind, just following them and you’ll soon discover creative new ways to converse with you prospects and customer.

All the Best!!

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