For organizations and individuals who see any kind of Automation as an impediment as opposed to a benefit, the expression “Marketing Automation” may seem somewhat intimidating. However an extensive understanding and usage of Marketing Automation technology will not only enhance the efficiency of you marketing strategies but also increase the ROI of your business.

When some marketers may like posting on different social networking platforms, sending hundreds of emails as well as the dozens of additional daily tasks they’re in charge of, it can be tough handling and carrying out each these tasks flawlessly. That is really where Marketing Automation comes into the picture, using collection of applications and technologies that streamline consistent advertising activities.

These instruments assist marketers more readily in prioritizing their duties and enabling entrepreneurs to improve upon information generation, customer communication for their business. Though some may say that Marketing Automation generates spam and can be a replacement for promotion as a whole, these are just misconceptions. Marketing Automation helps you strategize your campaigns and use your advertising staff more effectively.

Here are a bunch of tips and trick on how marketing automation can help in improving the efficiency of your marketing team and the value of your brand:

Become more systematic:

Before even implementing marketing automation you need to consider which of the repetitive tasks are consuming most of the time and effort of your marketing team.

Now speaking from experience some of the most commonly mentioned repetitive tasks would be activities like updating your CRM, manually following up with your leads or even engaging with your prospects. Now these are general pain point and they might differ as per the structure of your marketing strategy.

Once the list of repetitive task s is collated it’s time to do some research on which automation tool would takes care of the repetitive task and also suit your business needs. On top of that if you can manage to integrate you API with the automation tool you can easily automate a large variety of tasks.

The lead scoring resolution:

Lead scoring is extremely crucial when it comes to B2B marketing.

Scoring leads can be valuable across a variety of business models, but it really shines in B2B because of the relatively extensive sales cycles involving multiple phases.

With a lengthy sales cycle, knowledge of your prospects’ interest in your company is paramount. The ability to track behavior on your website, keeping track of client engagement with your messaging, and create multiple touchpoints across platforms are a significant weapon in your arsenal.

Assigning lead scores based on that info can definitely show you the way to follow up with–and automation can even let you do just that.

Marketing automation soft wares can also help you bridge the gap between your marketing team and sales team, ensuring that both the teams work in unison hence expediting your client acquisition procedure.

Amplifying client engagement with segmentation:

When it comes to client engagement the most important thing to consider is context otherwise the prospective client might lose interest and you might lose the deal to your competitors.

Segmented mails have higher open rates, greater engagement rate and close more deals.

It will not get a great deal easier than that. Segmenting your prospects according to their interests and involvement can help you tailor your messaging for their precise needs.

Since you have addressed their particular issues through segmented messages, your chances are somewhat more inclined for the client to turn to you whenever they want assistance.

Segmentation can work for almost any business model. With the help of marketing automation, it makes it possible to remain in contact using relevant info –instead of simply redundant “blasts”–during a very long sales cycle.

Keep your content dynamic:

Now as if you are an entrepreneur it goes without saying how it content is to any business. Whether it’s attracting the users, to making a sales pitch, to delighting the existing customers… Content is the KING.

But, is just using a piece of great content that you produced like two years ago enough for? We don’t think so. Any piece content no matter how good needs to be reviewed on regular basis in order to remain viable.

You can curate your existing blogs & articles into different formats using automation tools such as infographics using Piktochart or slide share automation tools so that you can post your content platforms lie Pinterest or Visual.ly or if you have a piece of similar content present over several pages of your site you can modify it regularly you can use Pardot marketing automation tool and save yourself some extra effort.

Personalization is the Key:

As we had talked about earlier that by segmenting the clients information we can effectively improve our client engagements using the right context. You can say that segmentation is an important part of personalization, but this is just the tip of the ice berg called marketing automation.

Personalization is not only limited to improving the engagements with your prospects, you can tailor the entire buyers journey within the CRM itself. From the moments of user’s first visit to wowing your existing clientele, personalization covers it all.

E-commerce businesses are using marketing automation tools like Nosto to personalize their website so that based on the users previous interactions with their site, the users immediately finds the things they are interested in, as soon as they visit the website.

By using CRM tools like Infusionsoft you can collect customer preferences with the help of feedback forms and reviews. Using this information you can create excellent wow sequences and offers your clients will not be able to refuse.

Conclusion:

For many businesses, instituting comprehensive marketing automation is a challenge as while it’s possible to observe it is going to benefit your business, it is difficult to visualize the way that it will improve daily operations.

If you are going to get over this hump, then keep in mind that adopting automation additionally means simplifying workflow, enhancing staff direction, and assisting marketing managers with their responsibilities.

Marketing automation is an amazing solution to daily repetitive tasks, which range from engaging prospects at the ideal moment to breaking down information into meaningful dimensions. When businesses finally adopt to using CRM and data-led advertising, but the distinction is huge.

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