Artificial intelligence has become the next big thing for everything from marketing to home automation. Siri, Alexa, and other assistants are driving the industry forward and helping it grow in popularity.
An estimated 600 million people use voice-assistant at least once a week.
But beyond AI’s consumer-facing application, it has another far more important use that has businesses everywhere clamoring to build their own artificial intelligence systems. Enter the world of mobile commerce AI.
Everyday 4.57 billion people spend on average over 4 hours looking at their smartphones. What’s more, in 2018 those same people spent nearly $93.5 billion shopping on their mobile device.
Businesses that capitalize on AI for both consumer-facing and analytical innovation will dominate the m-commerce marketplace in the coming years.
By embracing AI tools, business owners would be able to participate actively in their marketing activities. Generating traffic and leads is the biggest challenge for most businesses even today.
With AI presiding over important operational events, it would help businesses to leverage strategies.
Imagine someone visiting your website at 2 am, expecting help with buying your products. Chances are near 100 percent there’s no one awake to respond; but an AI chatbot can answer any and all questions and even make product recommendations.
That same chatbot can also offer consumers Personalized Responses thanks to AI’s ability to take cookie tracking data and organize it based on individual consumers.
If a potential customer came from Facebook, for instance, AI could serve personalized responses and recommendations based on that consumer’s age, place of residence, job, etc. Put simply, humans just can’t compete with AI.
And speaking of cookies, companies also take advantage of AI-driven consumer tracking technology to serve targeted ads through participating ad platforms.
When consumers visit some website they’ll see your company’s advertisements if they have an “internet history” that aligns with your brand.
Does AI sound great yet? If you’re ready to learn more about artificial intelligence Trends, take a look at this infographic from Mofluid. We’re highlighting the top five can’t miss m-commerce trends.
The post AI Sparking Mcommerce – Current & Future Trends appeared first on QL Tech.
