We recently created an infographic to help businesses understand some of the most effective approaches to link building. Although search engines refer the majority of online traffic, businesses still lag behind in implementing techniques for attracting authoritative links that lead to high search engine rankings. Inbound links that come from blogs, directories, and other high-quality information sources can give your content a significant boost on search engine results pages. Unfortunately, there is a widespread a mistaken belief among website owners that search engines penalize all link building campaigns. Search engines penalize programmatic link spam, but strategies for building links organically […]