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Expert web designers & developments share best practices and new trends in web design, application development and web marketing.
2023-12-19 08:00
Almost every industry has a busy season, but not everyone knows how to properly prepare their marketing efforts in time for that season. The saying "failing to plan is planning to fail" hold… Read More
The Value Of Smart Goals
2023-11-08 08:00
While it seems like a simple construct, SMART Goals are often overlooked as a tool when creating marketing plans. Most people think they create strong goals for themselves. In reality, we of… Read More
AI Design Tools For Website Development
2023-06-29 12:00
Generative artificial intelligence (AI) continues to dominate the modern zeitgeist. Web forums, news articles, and that one cousin that tried to get you into crypto are proclaiming the wonde… Read More
2023-01-05 08:00
It’s no secret that email marketing is an incredibly useful digital marketing tactic. There are 4 billion daily email users out in the world according to Hubspot, which means there are… Read More
2022-09-22 08:00
It is very common for business owners to find out their website isn’t accessible the hard way - by receiving a letter from an attorney. This may also be the first time they learn that… Read More
2022-09-15 08:00
In a digital world, Search Engine Optimization (SEO) is an essential part of your marketing toolbox. The problem for anyone running a small business is it takes time and expertise to optimiz… Read More
What Is An Email Drip Campaign?
2022-03-01 13:00
For every $1 organizations spend on email marketing, they enjoy an average return of $36. That lofty dollar amount gives email marketing the highest return on investment compared to any othe… Read More
2021-12-22 13:00
At some point, the vast majority of people who have ever written a blog post have asked the same question – “how long should I make this blog post?” It’s a logical qu… Read More
2021-03-17 13:00
When the average American is on their phone, chances are they’re using an app. Roughly 88 percent of mobile time is spent on applications, making it a prime opportunity for any organiz… Read More
2021-02-15 13:00
Is your site on the move to a bigger and better future? Whether you’re changing hosts or conducting a full redesign, it’s critical to properly migrate your site to its new destin… Read More
2020-12-15 15:52
With over 70,000 searches conducted every second, visibility on Google is a no-brainer for any business today. As such, a well-thought-out digital marketing strategy likely includes a mix of… Read More
2020-12-11 11:00
Pinterest might not be top-of-mind when you are thinking through your business’s social media strategy, but maybe it is time to reconsider. According to Hootsuite, the number of people… Read More
How A Digital Marketing Funnel Works
2020-11-18 17:22
When we think about the marketing and sales process, there are many different ways to visualize how prospects move through the customer journey. Within the past couple of years, Hubspot has… Read More
2020-10-23 18:25
There are a lot of details to consider when designing an email campaign. Questions that are bound to come up might include: What dimensions should I use for the email template? How can I ens… Read More
2020-10-15 10:00
Whether you’re launching a new website, redesigning an existing one, or simply looking to improve search engine optimization and usability, you’ll want to take your internal link… Read More
2020-07-15 10:00
Forms are all around us. They welcome new users, collect useful information, measure the success of digital marketing campaigns, and so much more. Their omnipresence means they often go unno… Read More
2020-07-07 10:01
Remember when marketers said email was dead? (Spoiler alert, it’s not.) You’ll see plenty of articles and blog posts suggesting the same impending outcome for search engine optim… Read More
The Benefits Of Responsive Web Design
2020-07-01 12:00
From online shopping to general browsing, the online user experience has undergone dramatic changes since Bing Crosby first sang about busy sidewalks and people dressed in holiday style. The… Read More
How To Calculate PPC ROI
2020-05-20 15:42
Pay-per-click digital advertising can be one of the fastest ways for companies to build brand awareness, drive traffic to a site, and generate high-quality leads. Whether your company is jus… Read More
2020-05-12 10:00
Should you put your time and money in PPC advertising (pay-per-click) or search engine optimization (SEO)? Which one is better for your business? It's an ongoing debate for business owners… Read More
2020-03-30 15:14
Navigating through a time of crisis can be challenging for social media marketers. With the COVID-19 pandemic taking our trending topics by storm, brands are left with determining how to bes… Read More
2020-03-13 13:12
Amidst all the chaos of the rapidly developing Coronavirus outbreak, we wanted to take a moment to reassure you that your projects and services from Aztek will not be interrupted. We are for… Read More
2020-03-04 11:01
From the advertisements that appear alongside search results on Google to the ads you see as your scrolling through Facebook, digital advertising seems to just about everywhere you look onli… Read More
2020-01-20 11:00
In today’s data-driven world, personalization is crucial to capturing the attention of your audience. From the user experience to content marketing and beyond, the way your brand inter… Read More

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