Smartly.io, a Helsinki-based corporation that makes automated sell software for Facebook advertisers, announced today that it has raised $20 million in secondary funding by exchanging dwelling stakeholder’s shares to venture capital house Highland Europe.

Founded in 2013, Smartly.io founder and CEO Kristo Ovaska says it has been profitable for two years once. All of its employees own shares in the company, so the secondary funding was a nature to reward them, along with early angel investors and the founding squad, without exert pressure on Smartly.io to find an acquirer or view an initial public offering.

Ovaska adds that Highland Europe, which works closely with Highland Capital Partner in the U.S ., will help Smartly.io construct its world-wide handling crew as it targets swelling in the U.S. and other countries and render it better access to capital to fund potential buys or a most aggressive raise strategy.

A Facebook Marketing Partner( the program created by Facebook to help advertisers select sell tools that it’s already vetted ), Smartly.io’s tools automatically generates flag ads and videos from commodity portraits. It too administers gathering targeting and budget allocation, ending when and where to purchase advertising.

Smartly.io recently announced that it had reached a$ 1 billion run pace in ad spending on its scaffold. It currently suffices more than 500 agencies and symbols, including eBay, JustFab, Zillow, SkyScanner, Lazada and Deliveroo.

In order to keep up with a modification to Facebook, Smartly.io propels new formats and tools for the social network’s advertisers every week, though its goal is to become multi-platform, encompassing Google, Pinterest and Amazon, too.

“We are now 150 beings and we are scaling rapidly. Highland has know listing companies in the U.S. They draw expertise in hiring and customer buy, ” says Ovaska.

“Also, we want to reward the team. It’s only fair to reward the team for the job they have done so far. At the same duration, the committee is also abbreviates the risk for European tech business whatever it is you do an IPO way too early when it’s not necessary from a patron position or to improve the company or product.”

All of Smartly.io’s customer support is handled in-house and most of its salesclerks have coding suffer. Even Ovaska still administers several hours of support every other week. He says the company’s emphasis on customer services helps Smartly.io compete with other marketing automation tools.

While Smartly.io also has an office in Singapore for customers in the Asia-Pacific region, its most important grocery continues to be the U.S.

“It still has the most significant growth potential. If you look at Facebook world ad spend, the U.S. is larger than all other business mixed and the committee is also represents the most grow grocery, ” says Ovaska. “We are devoting heavily in the U.S.”

Read more: https :// techcrunch.com/ 2017/09/ 19/ finnish-marketing-automation-startup-smartly-io-targets-u-s-growth-after-2 0m-secondary-funding /

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