Sometimes, Hebrew tattoos can be all too funny. Take this cute scene, that was forwarded here by Reut, as a prime example:

The tattoo reads in Hebrew as "Gamad", which translates to Gnome.

Why did he do it? No idea! Most likely it's a misspelling, though there's always the possibility that this is a die-hard role-playing geek, taking his character one step too far. The photo shoot setting certainly fits!