If you work in an advertising firm, how would you market men's Underwear and make it unique and attractive? For me, I feel boring seeing all the muscular men wearing it showing off in the magazine or tv.


One Norwegian men's underwear company JBS has come with a genius ad decision - showing women in men's underwear, because, naturally, men don't like to look at other naked men.












But the below JBS campaign was banned by local consumer association Forbrukerombudet. They think that such ads discriminate women.

What do you think about when you see these half naked sexy Nurse, Maid, Nun and Secretary are holding your underwear?




















Here is the another [JBS Underwear Campaign] and the [JBS Video Commercial]