There are millions of videos posted each day. A few of them are actually incredibly compelling yet remain unrecognized. The majority are nonsensical self-praise that get moderate views. However, there are the occasional videos that launch from YouTube to news articles. They amass million of views. Examining what makes a video go Viral is an important feature that marketers can benefit from.

Again and again, you hear the advice to keep your video authentic. This means keeping it true to your message. Companies that want to expose their videos to a larger crowd need to focus the content on a relatable concept. Usually, they focus on their own goals. When the video is about the viewer they will take an interest and share it with their Followers on social media. This means taking the commercial element out of your advertising and relating to what the viewer feels. Stop thinking about what your product has to offer potential customers. Start asking what problems your viewers are going through. That will eventually drive them to take an interest in your company. It’s a roundabout way of thinking in marketing terms but it drives viewership which potentially spawns greater sales results.

The algorithms measure the weight of your word by a number of followers/subscribers you have. Then multiply it by the influence each follower carries. Having a select amount of followers who are heavyweight influencers can go a lot further than generic followers.

Videos will Spread because they have the ability to spread through easy technical means. Posting your video on YouTube or Facebook where there is an easy share button is an essential in this process. If you keep your video solely on your corporate website then expect it to stay there.

When a video goes viral it means that it spreads exponentially. There is a snowball effect that carries it further and further. As the video spreads on its path, it is best to wait for the results to accumulate. Your ability to add a positive spin when something is moving towards a less favorable light becomes redundant and negating. When most people hear your company’s name, they will take an interest in it. This leads to them further investigating your services and deciding for themselves if this something of interest.

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