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More Super Bowl ads: a roundup of the latest entrants

More Super Bowl Ads: A Roundup Of The Latest Entrants

Viewers of the Super Bowl used to have to wait until game time to watch the collection of highly anticipated ads, and brands used to guard their creative like a front line does a star quarterback. But times have changed and now brands will happily put their $5m-plus ads out for maximum viewing exposure.

Below are some of the latest ads that are set to air during the Super Bowl. They range from the biggest brands to smaller regional and local businesses. While some brands will no doubt wait for the game to kickoff before they put their ads live, these brands and agencies want you to take a look now.

To vote for your favorite, click on the stars and hit the vote button. And to view all the Super Bowl news and watch more ads, click here.

BBDO New York: M&M'S 'M&M's Again'

Agency: BBDO New York
Client: M&M'S
Date: February 2018

In a follow up to its Super Bowl ad where the Red M&M's candy is transformed into Danny DeVito, M&M's returns to conclude the story.

In the Super Bowl spot, Red found a lucky penny and made a wish to be human, turning into DeVito. Things didn’t go so well in his human form and now he wants be an M&M’s candy again. In the short spot, his wish is granted, but that doesn't go so well either.

Credits:
 

Agency: BBDO New York

Client: M&M's

Tags: United States
 
 
 
 
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Martin Williams Advertising: Finnegans 'TV Takeover'

Agency: Martin Williams Advertising
Client: Finnegans
Date: February 2018
With the help of the latest AR technology, Minneapolis-based Finnegans found a way to beat the system and put a commercial on television sets in living rooms across the country – for free – during the big game.
Debuting on February 4, viewers can watch the commercial simply by downloading the Finnegans Big Game TV Takeover app and pointing their phone or tablet at any television screen. In addition to watching the spot, users will also get free virtual beer and have the opportunity to interact with the app, before, during and after the game. 
By using augmented reality technology to recognize the universal shape of a flat screen TV, Finnegans will take over virtually any television in America during the game. Because this has never been done before, it required developing an iteration of the latest AR technology. Martin Williams partnered with Minneapolis-based Pixel Farm to bring the idea to life to create the Finnegans Big Game TV Takeover AR app.
The spot opens with a roaring fire and an armchair, where Tom, the commercial’s Minnesotan leading man, introduces Finnegans and its goal to have a big game spot, without the budgets associated with big game names. The camera then pans to a variety of local characters who extol the virtues of Finnegans and the company’s barstool philanthropy. At the end of the video, viewers are able to interact with Tom through the magic of AR, all from the comfort of their own living rooms. Instead of big name celebrities, the spot features actual and slightly awkward Minnesotans as FINNEGANS spokespersons.
Credits:
 
 
 
 
 
Agency: Martin Williams
Client: Finnegans
Production: Pixel Farm
Tags: United States
 
 
 
 
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The Community: Verizon 'Best for a Good Reason'

Agency: The Community
Client: Verizon
Date: February 2018
Providing a sneak peek into the upgrades Verizon technicians implemented throughout US Bank Stadium, the Community has conceptualized and executed six 30-second videos running on social media. The videos are the latest in the wireless network provider’s month-old 'Best for a Good Reason' campaign, which touts Verizon’s network capabilities.
Featuring real-life stories on how Verizon upgraded US Bank Stadium, narrated by actual Verizon engineers, the six social media videos provide glimpses into parts of US Bank Stadium that only these Verizon technicians get to see. In 'Handrail Antennas,' a Verizon technician highlights the more than 1,200 antennae wired under the seats and directly into the handrails, while in the 'Rows and Seats' video, he crosschecks the system to ensure optimal performance for each seat. Similarly, the videos 'Stadium Catwalk' and 'Nerve Center' showcase how Verizon has installed antennae and fiber – over 550 miles of it – above and below the stadium to ensure top-quality 4G LTE coverage. 'Control Room' takes viewers even further behind the scenes, as the Verizon technicians monitor the in-stadium network and simulate various scenarios, such as power outages, to stay ready for anything.  Finally, 'Street Lights' highlights how Verizon has given back to Minneapolis residents by permanently installing hundreds of small antennae in streetlights around town and at the stadium.  
Credits:
 
 
 
 
Agency: the community
Co-Founder & CCO: Joaquin Mollá                                                              
Executive Creative Director: Daniel Perez Pallares                                                  
Associate Idea Director: Raphael Franzini  
Senior Copywriter: Jake Wheeler
Art Director: Ramiro Carranza
Junior Art Director: David Segura      
Junior Copywriter: Guy Olson
Lead Investigative Documentary Journalist: Yoav Attias
Director of Cultural Strategy: Arty Tan
Connections Strategist: Nathaniel Perez
VP, Integrated Production: Laurie Malaga
Executive Maker: Israel Shannon  
Associate Maker: Sharon Campos           
Associate Maker: Esteffania Najera         
Associate Maker: Nicholas Bourne    
VP, Managing Director: Ana Bermudez
Brand Lead: Rosemary Rosas
Brand Supervisor: Sacha Ferreira
Brand Associate: Erica Reyes
Director, Idea Manager: Rosa Ana Foreman
Director of Business Affairs: Natalie Greenman
Associate Business Affairs Manager: Priscila Hourihan
 
Production Credits
Production Company: The Makers Lab
Senior Producer: Nick Mancini
 
Post Production Credits
Editorial: The Makers Lab
Editor: Ole Colon
Sr. Sound Design / Mixer: Jeannine Guenther
Tags: United States
 
 
 
 
 
 
 
 
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TDA_Boulder: FirstBank 'Saving is in Style'

Agency: TDA_Boulder
Client: FirstBank
Date: February 2018
In a new campaign by TDA_Boulder for FirstBank - one of the nation’s largest privately-held banks - high fashion models on photo shoots take a pause and confess to the camera, “I make my coffee at home,” “I cut my own hair,” “I buy in bulk” and “I still use my parent’s TV login.”  They make saving seem sexy and cool. The spot that will debut locally during the Super Bowl.
TDA_Boulder’s executive creative director Jonathan Schoenberg said: “Our FirstBank spot is juxtaposition of the most fashionable people saying what you would least expect to hear from such glamorous minds and mouths.” 
For a generation known for accruing debt and over-spending, research shows that there's actually a large group of 20- and 30-somethings who think it's cool to save. They bring their lunch to work, make coffee at home and always wait for sales. They quietly celebrate the excitement of these small financial wins because other people don't think it's cool to save, but FirstBank does. The campaign kicks off in Colorado, the night of the Super Bowl and out of home will follow in Colorado and Arizona. 
Credits:
 
 
 
Agency Credits:
TDA_Boulder
Art Director: Joe Abruzzo
Copywriter: Daniel Forte
CDs: Jeremy Seibold, Alex Rice
ECD: Jonathan Schoenberg
Producer: Bob Shriber
Dir. of Client Services: Christi Tucay Clark
Account Director: Colleen Callahan
Assistant Account Executive: Martha Powers
Media Director: Samantha Johnson
Media Supervisor: Heather Lee
Strategy Associate: Natasha Berwick
 
Production:
Moxie Pictures
Director: Martin Granger
Exec producer: Karol Zeno
Producer: Heidi Soltesz
 
Editorial:
Cosmo Street
Editor: Katz
Asst Editor: Jason Overbeck
Exec Producer: Yvette Sears
Producer: Jonlyn Williams
 
Music:
Mophonics
Shelley Altman Head of Production, Partner
Stephan Altman, Creative Director, Partner    
Tags: United States
 
 
 
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This post first appeared on How To Organize Small Kitchen, please read the originial post: here

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