Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 11 September.
For project information, credits and more click on the project to expand to full screen for credits submit online via our online form.
For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.
SASSY Films: Open University 'Mushy and Mr Burton'
Agency: SASSY Films
Client: Open University
Date: September 2017
Channel 4, as part of its ongoing partnership with The Open University, has launched an ad campaign starring Musharaf “Mushy” Asgha and Mr (Matt) Burton, stars of documentary series Educating Yorkshire.
The pair feature alongside three former students, each sharing their own stories of education. Mr Burton draws parallels between former Open University student Paul and Mushy, both having bravely overcome life’s hurdles to study for a degree.
Credits:
Agency: SASSY Films
Creative Director: Nikki Gillespie
Account Director: Guy Martin
Director: Laura Borgio
Editor: Rafael Boelter
Producer: Tom Stevens
Production Assistant: Rebecca Smith
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Mr President: Global Radio 'Capital Breakfast – New Ideas For The Show'
Agency: Mr President
Client: Global Radio
Date: September 2017
Global has used the first episode of the X Factor to promote the Capital London Breakfast Show with Roman Kemp.
Opting for the ‘ITV Presents’ slot, introduced by an ITV voice at the start of the ad break, the ad features Kemp in a series of unlikely scenarios with Ed Sheeran, Liam Payne, Katy Perry, Niall Horan, Little Mix and a host of other stars.
The 60 and 30-second spots, created by Mr President, will be supported by a social media push running across YouTube, Snapchat and Instagram Stories featuring more artists as well as outdoor activity reflecting the new ad.
The work follows Global’s ‘You may not know the name, but you will know the music’ campaign celebrating Classic FM’s 25th birthday running in Picturehouse cinemas across the UK.
Credits:
Media agency Phd
Creative agency Mr. President
Executive Creative, director & partner Jon Gledstone
Planning director Kenny Nicholson
Business Director Hannah Partridge
Account director Tom Trevelyan
Audio Production Dan Hill, Ashley Bard (Global)
Producers Nikki Cramphorn & Harriette Larder
Production company Hoi Polloi Media
Director Chris Faith
Producers Pete Shuttleworth & Kelley Ralph
Production managers Archie Johnson Stewar
Directors of Photography Olly Wiggins, Benedict Spence
Offline editors Tenthree
Editor Kevin Palmer
Post-production The Mill
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Specsavers Creative: Specsavers 'Arctic'
Agency: Specsavers Creative
Client: Specsavers
Date: September 2017
SPECSAVERS has applied its much-loved ‘Should’ve Gone to Specsavers’ strapline to the promotion of its free hearing tests in a new TV commercial.
Credits:
Specsavers marketing team: Pip Queripel, Lucy Radford
Brief: To promote free hearing tests at Specsavers
Air date: Sunday 3 September 2017
Creative agency: Specsavers Creative
Creative director: Graham Daldry
Creatives: Neil Brush, Simon Bougourd
Prod Co: Specsavers Creative
Directors: Chris Denton, Graham Daldry
Producers: Kristin Rathje, Louise Fletcher
DoP: Matt Fox
Post-production: Richard Harris, Scott Harris @ UNIT
Production designer: Natasha Rand
Costume designer: Zelda Stellars
Hair and make-up: Natasha Lawes
Sound: Simon Capes @ Soho Square Studios
Brief: To promote free hearing tests at Specsavers
Air date: Sunday 3 September 2017
Creative agency: Specsavers Creative
Creative director: Graham Daldry
Creatives: Neil Brush, Simon Bougourd
Prod Co: Specsavers Creative
Directors: Chris Denton, Graham Daldry
Producers: Kristin Rathje, Louise Fletcher
DoP: Matt Fox
Post-production: Richard Harris, Scott Harris @ UNIT
Production designer: Natasha Rand
Costume designer: Zelda Stellars
Hair and make-up: Natasha Lawes
Sound: Simon Capes @ Soho Square Studios
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AMV BBDO, BBDO New York: Galaxy 'Thought Train'
Agency: AMV BBDO, BBDO New York
Client: Galaxy
Date: September 2017
Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.
‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she’s taken on a topsy turvy voyage.
When she lands back in her seat and into reality, she puts her phone aside and instead chooses to snap off a chunk of Galaxy chocolate.
Tapping into the current trend for mindfulness, the spot co-created by AMV BBDO and BBDO New York aims to encourage modern women to set aside distracting technologies and to-do lists and make time to embrace pleasure; the blue bird that begins Anouka’s journey, for instance, is meant to be representation of Twitter and its never-ending stream of updates.
Credits:
Creative Agency:
AMV BBDO/BBDO NY
Creative Director:
Rosie Arnold, Melinda Kanipe and Mandy Hoveyda, (Freelance Global Creative Director)
Creative Partners:
Mike Crowe & Rob Messeter
Creative Officers:
David Lubars – Global CCO
Greg Hahn – US CCO
Agency Planner:
Emily Harlock , Michael Case & James Miller
Agency Account Manager:
UK:
Katy Talikowska – Managing Partner
James Drummond – Board Account Director
Natasha Hoban – Account Director
Abderrahim Hafiz – Account Manager
US:
Susannah Keller – EVP, Global Account Director
Ashley Gill – Account Director
Melissa Higgins – Account Executive
Agency Producer:
Trish Russell and Felicity Bamber
Executive Producer
James Sorton
Media Agency:
Zenith
Media Planner:
Mediacom
Production Company:
Pulse
Director:
Sam Pilling
Production Co. Producer:
Arlene McGann
Post-production Company:
Framestore
Sound Studio:
Sam Ashwell and Jake Ashwell @ 750mph
Editing Company:
Ellie Johnson @ Speade
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Mother: moneysupermarket 'He-Man and Skeletor Feel EPIC'
Agency: Mother
Client: moneysupermarket
Date: August 2017
MoneySuperMarket is launching its very own homage to Dirty Dancing in celebration of the 30th anniversary of the film’s release, enlisting He-Man and Skeletor to recreate the iconic dance moves for a new TV spot.
The ad opens with He-Man entering the Wild Pony saloon and locking eyes with Skeletor, who is propping up the bar. The two rivals face off and He-Man pulls out his famous Power Sword - but instead of attacking Skeletor, he unleashes a bolt of mystic force on the jukebox just behind him. He-Man hands his sword to a waitress and takes the dance floor with Skeletor to the unmistakable opening bars of '(I’ve Had) The Time of My Life'.
The room falls silent as He-Man and Skeletor begin dancing, recreating the familiar moves made famous 30 years ago. Everything builds up to the big finale where, in front of a cheering crowd, Skeletor is lifted into the air by He-Man. The routine finishes to a standing ovation and we hear the immortal words “He-Man and Skeletor, you’re so MoneySuperMarket”.
Credits:
Brand: MoneySuperMarket
Client: MoneySuperMarket
Agency: Mother
Creative: Mother
Strategy: Mother
Director: The Bobbsey Twins from Homicide
Production Company: Blink Productions
Producer: Patrick Craig
DOP: Nanu Segal
Editors: The Play Room
Editor: Adam Spivey
Post: MPC
VFX Shoot Sup: Marcus Dryden
VFX Lead: Alex Gabucci
Colourist: Jean-Clement Soret
Post Producer: Ryan Hancocks
Sound: 750 Sound
Sound Engineer: Sam Ashwell
Music Supervisor: We are Theodore
Music Supervisor: Marcus Brooke-Smith
Choreographer: Richard Marcel
Licensing: Born Licensing
Mattel and Lionsgate owned characters and properties
Masters of the Universe®; He-Man®, Skeletor®, © 2017 Mattel, Inc. All Rights Reserved.
Dirty Dancing®, ™ & © 2017 Lions Gate Ent. Inc. All Rights Reserved.
Client: MoneySuperMarket
Agency: Mother
Creative: Mother
Strategy: Mother
Director: The Bobbsey Twins from Homicide
Production Company: Blink Productions
Producer: Patrick Craig
DOP: Nanu Segal
Editors: The Play Room
Editor: Adam Spivey
Post: MPC
VFX Shoot Sup: Marcus Dryden
VFX Lead: Alex Gabucci
Colourist: Jean-Clement Soret
Post Producer: Ryan Hancocks
Sound: 750 Sound
Sound Engineer: Sam Ashwell
Music Supervisor: We are Theodore
Music Supervisor: Marcus Brooke-Smith
Choreographer: Richard Marcel
Licensing: Born Licensing
Mattel and Lionsgate owned characters and properties
Masters of the Universe®; He-Man®, Skeletor®, © 2017 Mattel, Inc. All Rights Reserved.
Dirty Dancing®, ™ & © 2017 Lions Gate Ent. Inc. All Rights Reserved.
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Mother: No. 7 'Ready For Anything '
Agency: Mother
Client: No. 7
Date: September 2017
No7 believes that beauty is about much more than looking pretty. When a woman feels in control of her own beauty she has the energy and confidence to go out and do anything. With their latest advertising campaign, No7 is focussing not on how women look, but championing the importance of how you feel, encouraging women all around the world to show up, speak up and make an impact in their world, their way.
Credits:
Creative agency Mother
Creative Director Mother
Art and Copy Mother
Strategy Mother
Director Juan Cabral
Producer Fraser Lawson
Head of Production Lindsay Turnham
Prod Company MJZ Ltd.
VFX Studio MPC
Creative Directors, MPC Diarmid Harrison-Murray, Bill McNamara
VFX Supervisors Dan Lorenzini, Andrew Roberts, Tushar Kewlani, Amir Bazazi
VFX Producer Amy Richardson
Grade MPC
Colourist Matthieu Toullet
Sound Sam Ashwell @ 750mph Ltd.
Music Dan Owen ‘Hideaway’ Atlantic Records / Warner Music & Entertainment
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Karmarama: 'Onken YouGurt'
Agency: Karmarama
Client:
Date: September 2017
Karmarama have produced a digital experience and competition for Emmi UK’s yogurt brand Onken, with an additional promotional campaign across VOD, social and OOH.
The Onken YouGurt competition plays to Onken’s flavour credentials by allowing entrants to create their own yogurt. They pick a trio of flavours from a set selection of 12 (pumpkin, strawberry, cherry, pineapple, coconut, rhubarb, peach, chilli, mint, carrot, agave syrup and mango) allowing for a possible 220 combinations. With the support of renowned experimental food agency The Robin Collective, every day in September, Onken will deliver 50 winners their creation to their door, with their name and chosen flavour combination on the packaging.
Credits:
Project Name: Emmi - Onken YouGurt
Client Name: Gayle Harrison
Client Job title: Head of Marketing
Client Name: Emilia Giblin Client
Job title: Campaign Manager Creative
Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Brian Williams
Executive Creative Director: Adam Kean
Executive Creative Director: Dickie Connell
Creative team: Meigan Brown & Tobias Owen Planner (Creative Agency): Daniel Prestes Agency Producer: Alexandra Politis
Account Director: Kate Fitzgerald
Account Manager: Sophie Coyne Production
Company credits:
Production Company: Kream
Director: Robert Sanderson
Producer: Sam Kirby
Director of Photography: Adrian Peckitt
Production Designer: Paul Baker / 3D Studios
Offline Editor: Jai Nathan-Lane
VFX Post House: Kream
Colourist: Jack Kibbey Newman
Sound Design: Guilt Free Post
Music Company: Can’t See Me Music
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M&C Saatchi: Financial Conduct Authority 'FCA starts countdown to PPI deadline'
Agency: M&C Saatchi
Client: Financial Conduct Authority
Date: September 2017
Arnold Schwarzenegger features in a new campaign designed to create awareness of the deadline to make a complaint about Payment Protection Insurance (PPI).
Credits:
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iris: Lyle’s Golden Syrup 'Great British Bake Off idents'
Agency: iris
Client: Lyle’s Golden Syrup
Date: August 2017
Lyle’s Golden Syrup is sponsoring the Great British Bake Off as it lands at its new home on Channel 4 tonight (29 August).
In a series of five and ten-second idents Lyle’s Golden Syrup and creative agency Iris are celebrating the famously sticky British baking staple. The seven idents produced aim to uncover the stickiness of Lyle’s Golden Syrup in a new way, whether that be stray trails of syrup stopping eggs rolling to their demise, tins stuck to the worktop, lids to the cake slice or as a quick fix to a broken gingerbread man.
In a series of five and ten-second idents Lyle’s Golden Syrup and creative agency Iris are celebrating the famously sticky British baking staple. The seven idents produced aim to uncover the stickiness of Lyle’s Golden Syrup in a new way, whether that be stray trails of syrup stopping eggs rolling to their demise, tins stuck to the worktop, lids to the cake slice or as a quick fix to a broken gingerbread man.
The sponsorship spots will be shown during every episode of the Great British Bake Off and its spin-off show ‘Bake Off: An Extra Slice’, as well as throughout its festive episodes. The work builds on the success of the 2016 Iris campaign 'Sticky But Worth It', which marked a return to TV advertising for the first time in 25 years and also aired on Channel 4.
Credits:
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Antidote: Mazda 'MX-5 RF Roadster OOH'
Agency: Antidote
Client: Mazda
Date: August 2017
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its MX-5 roadster – with a new out of home campaign by creative agency Antidote.
The campaign, to run in OOH large format UK-wide for two weeks from 28 August, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.
Kim Crawford, Marketing Communications Manager at Mazda Motors UK says: “The challenge is one of awareness and creating a distinction between the famous soft top and the new RF. The result is a beautifully-executed campaign to show off a simply beautiful car.”
Credits:
Creative Director: Tim Ashton
Art Director: Toby Derham
Copywriter: Toby Derham
Designer: Chris Benson
Media planning: Mindshare
Art Director: Toby Derham
Copywriter: Toby Derham
Designer: Chris Benson
Media planning: Mindshare
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Adam&Eve/DDB: Volkswagen 'The Second Speech'
Agency: Adam&Eve/DDB
Client: Volkswagen
Date: August 2017
On the 13 April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong: he froze and was eventually forced to ask an usher to read out his speech for him.
As part of its new 'Confidence' content series, Oldham was tracked down by Volkswagen. The brand put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech.
The idea was dreamt up by Adam&Eve/DDB creatives Jonas Roth and Rasmus Smith Bech and captured by Max Fisher from Outsider.
Credits:
Executive Creative Directors: Ben Tollett, Richard Brim
Creative: Jonas Roth
Creative: Rasmus Smith Bech
Account Director: Matthew Harris
Producer : Suzy MacGregor
Planner: Sohail Bhatia
Media agency: PHD
Media planner: Michael Bensley
Media spend N/A
Production company: Outsider
Director: Max Fisher
Producer : Jeremy Bannister
Post Production : FreeFolk
Post Producer : Cheryl Pane
Sound Company: 750MPH
Recording Engineer – Sam Robson
Editing : Ten Three
Editor : Rebecca Luff
Music Consultant – Pitch and Sync
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Karmarama: Just Eat 'Chef Factor'
Agency: Karmarama
Client: Just Eat
Date: August 2017
Food delivery app Just Eat is making the most of its prime-time sponsorship of ITV’s The X Factor with catchy creative showing the musical talents of the chefs and delivery drivers in its network.
Creative agency Karmarama produced 40 idents with the show’s host Dermot O’Leary, each of which will air during the show’s ad breaks from Saturday 2 September 2017, each weekend.
Credits:
Project Name: X Factor Sponsorship Campaign
Brief : Lift the lid on the people who make Just Eat meal times special – our restaurant partners.
Client Name: Ben Carter
Client Job title: UK Marketing Director
Creative Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Dickie Connell
Executive Creative Director: Brian Williams
Executive Creative Director:
Adam Kean
Planner: Matthew Waksman
Business Lead: Charlotte Hodgson
Account Director: Will Bright
Account Manager: Sophie Jackson
Agency Producer: Jenny O’Connell
Assistant Producer: Sam Topley
Media Agency: m/SIX
Managing Director: Pete Kemp
Director of Investment: Dan Keat
Head of AV: James Weinberg
Business Director: Ross Newell
Strategy Director: Yang Bo
Partnerships Director: Laura Varnam
AV Account Director: Lauren Knapp
Account Manager: Pete McRae
Analytics Director: Bini Yoheswaran
Production Company credits:
Production Company: Kream
Creative Partner: Jon Harvey
Director: Alex Southam
Producer: Jeannine Mansell
Production Manager: Ella Herilhy
Director of Photography: Chris Clarke
Production Designer: Lucy Fewell
1st AD: George Nelson
Offline Editor: Ryan Robinson & Jonah Maddox
VFX Post House: Kream
VFX Artist: Richard Oldfield
Colourist: George K @ MPC
Sound Design: Owen Griffiths @ Jungle
Music Company: Dave Goulding @ Theodore
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The Full Service: Macmillan Cancer Support 'Brave the Shave'
Agency: The Full Service
Client: Macmillan Cancer Support
Date: August 2017
Macmillan Cancer Support has enlisted photographer Rankin to capture the parents, partners and relatives of people with cancer, who relinquished their hair as part of the charity’s Brave the Shave fundraising campaign.
The monochrome stills include portraits of Jenny Deverell and her five-year-old daughter Seren, who was recently diagnosed with cancer, and Keith Wood, whose wife Emma died of the disease last year at the age of 36.
Rankin, who lost his own mother to lung cancer, invited the subjects to the London studio of his agency The Full Service for the shoot. He spent the day photographing, filming and interviewing them about the personal experiences that have inspired them to Brave the Shave.
The result is nine black and white portraits that manage to evoke joy as well as pain, and a campaign film that includes shots of the hair shaving process.
Credits:
Agency - The Full Service
Client - Macmillan
Executive Creative Director - Rankin
Creative Director - Vicky Lawton and Russell Weaver
Creatives - Luke Crawford
Photographer and Director - Rankin
Client - Macmillan
Executive Creative Director - Rankin
Creative Director - Vicky Lawton and Russell Weaver
Creatives - Luke Crawford
Photographer and Director - Rankin
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Octagon: Standard Chartered 'The Power of Numbers'
Agency: Octagon
Client: Standard Chartered
Date: August 2017
With over 500 million fans worldwide, the 125th Anniversary of Liverpool Football Club is a celebration that will be marked by many. As Principle Club Sponsor, Standard Chartered tasked global sports and entertainment marketing agency Octagon, with a brief to bring this milestone to life and bring the partnership closer to the bank’s core business.
Credits:
Concept and Creation: Octagon
Ben Hartman, Managing Director, APAC
Adam Hodge, Head of Strategy, APAC
Lizi Hamer, Regional Creative Director
Jeanette Won, Account Director
Brenda Wong, Account Executive
Production: Milkmoney
Matt Taylor, Executive Producer
Ethan McLean, Head of Creative
Richard Mullane, Director
Adam Docker, DOP
Charlotte O’Rourke, Producer
Rebecca Shawyer, Producer
Client: Standard Chartered Bank
Marc Davies, Senior Manager, Sponsorships
Helen Morgan, Manager, Sponsorships
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: Chanel 'The Fragrance Gabrielle'
Agency:
Client: Chanel
Date: September 2017
Chanel has enlisted its current muse Kristen Stewart to promote its latest perfume, Gabrielle. The launch of the 'radiant, sparkling and purely feminine' scent has been supported by a number of films exploring its provenance, olfactory basis and bottle design.
The hero film feature Stewart as a modern day version of the fashion house founder. The ad sees her rolling around in tulle before breaking free towards an ethereal light, all to the soundtrack of Runnin' by Naughty Boy and Beyoncé.
Credits:
Director – Ringan Ledwidge
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: British Journal of Photography, Nikon, JCDecaux 'Portrait of Britain'
Agency:
Client: British Journal of Photography, Nikon, JCDecaux
Date: August 2017
For its second year Portrait of Britain will run across the country for the month of September.
Run by British Journal of Photography in association with JCDecaux and Nikon, the photographic exhibition shows images by both both amateur and professional photographers alike, and will be shown in digital screens at rail stations, high streets, shopping malls and Heathrow.
Visualised as an exhibition for the people, by the people, Portrait of Britain reached more than a third of the UK population last autumn. Following an open call by British Journal of Photography, nearly 8,000 portraits were entered, from which the final 100 have been chosen.
The 100 portraits capture subjects taken across the length and breadth of the country, from Jon Tonks’ picture of an Inner Hebrides islander and her hawk, to Sarah Lee’s picture of a septuagenarian surfer, photographed as she leaves the waters of a Cornish beach. Among them, there are personalities, such as celebrated playwright, Tom Stoppard, the artists Antony Gormley and Tracey Emin, and from the music world, Skepta. There are also unsung heroes such as Rebecca Bunce, co-founder of a domestic violence charity, and Dr Henry Marsh, the pioneering neurosurgeon.
Credits:
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Mr President: Classic FM 'You May Not Know The Name, But You Will Know The Music'
Agency: Mr President
Client: Classic FM
Date: August 2017
Entertainment group Global is marketing the 25th anniversary since the launch of Classic FM with a campaign that highlights how most people will be moved by orchestral music, although they may not have a clue what most tunes are called.
‘You May Not Know The Name, But You Will Know The Music’ was created for Global by Mr President. The campaign comprises a cinema ad, which is soundtracked by world-famous classical pieces such as Gershwin’s Rhapsody in Blue and Rossini’s William Tell Overture.
As the pieces play, typography describes the mood, memories and scenes they evoke, without revealing the actual title. For instance, as Samuel Barber’s Adagio for Strings plays, the text types “The ‘Soldier-runs-back-to-save-his-best-friend’ Symphony, presumably as a nod to its use in the film Platoon.
Credits:
Executive creative director & partner Jon Gledstone
Creatives Sarah Hardcastle & Elliot Shiels
Planning Director Kenny Nicholson
Account handlers Shahla Lilani, Hannah Partridge, Tom Trevelyan
Senior Producer James Fricker
Media buying agency Direct
Production company Mr. President
Head of design Dan Viveiros
Animator David Clulow
Audio post-production company Wave
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CR Design: Invacare Europe 'By Day By Night'
Agency: CR Design
Client: Invacare Europe
Date: August 2017
The Paralympics in London 2012 made 100s of athletes household names and spawned a raft of content looking at disability in everyday life. But since then there has been a feeling that in all the fanfare and attention, the nine-to-five wheelchair user has been missed out.
To right this, Invacare set out to give a shout out to the middle, delivering a fun, fresh, modern, hyper-real campaign - By Day By Night.
Credits:
Iain Gethin - EMEA Communications Specialist (Project Lead) - Invacare
Gareth Chubb - Creative Director - CR Design
Lloyd Morgan - Videographer - Rockadove
Gareth Chubb - Creative Director - CR Design
Lloyd Morgan - Videographer - Rockadove
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Grow: Pinterest 'Right the Ratio'
Agency: Grow
Client: Pinterest
Date: August 2017
In honour of Women’s Equality Day, Pinterest launched the 'Right the Ratio' campaign, created by Pinterest’s i
