- Direct-to-Consumer (DtC) shipments (amount and value) were up over 11% this year over last year, more than double the pace of retail wine sales.
- DtC sales by the largest wineries were up big time, while DtC sales by <1,000 case wineries were down over 40%.
- The average bottle price for DtC shipments remained steady at about $37.
This post first appeared on Wine Technology Blog @ WineWeb.com, please read the originial post: here