2024-04-11 16:07
What three words/phrases do you want people to associate with you?This was a question that I asked a professor I was working with as part of my 1-to-1 communications strategy work.The profes… Read More
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Best communications practice tips for higher education administrators, deans, directors, marketers, professors and public relations professionals.
2021-07-23 21:22
Imagine you’re listening to a choir or a musical group and everyone is singing from a different song sheet. It will sound terrible. There wouldn’t be any synchronization amongst… Read More
2021-03-09 11:55
Upskilling is a term thrown around quite a bit these days. What does this term concretely mean? How should it be deployed?
The World Economic Forum Upskilling for Shared Prosperity… Read More
2021-01-23 13:06
By Kevin Anselmo
When I first started working with experts to create content, I was impressed by how they seemed to have so many answers. I was working at a business school in Switzerland… Read More
2020-12-31 14:20
Instead of thinking of content as noun, view it as a verb.
This is the advice of beCause Global Consulting CEO Nadine Hack, who throughout her career has advised Fortune 500 com… Read More
2020-12-09 21:43
We know that continuous learning is important for individuals and organizations to innovate in the midst of disruption. How can organizations foster a continuous learning mindset?
Researcher… Read More
2020-12-03 22:24
“See one, do one, teach one.” I very much appreciate this saying and would like to propose a related follow-up: “Research one, teach one, lead one.”
This came to mind… Read More
2020-11-30 03:40
By Kevin Anselmo
“I was not an expert at becoming known when I started the book. I am now. Writing this book awarded me the equivalent of a master’s degree in personal branding!… Read More
2020-11-23 16:42
It seems like every day there are new headlines and soundbites underscoring the importance of continuous learning.
“The most fundamental skill: Intentional learning and the career ad… Read More
2020-11-20 21:45
Careers pursuits evolve over time. Take for example when you were entering college. There is a good chance that your aspirations as a young adult changed by the time you were a few years int… Read More
2020-11-10 16:50
A brilliant report from McKinsey notes we need to foster intentional learning by feeding our curiosity. The report states that “inspiration is strongly correlated with an intrinsic des… Read More
2020-11-06 18:44
It was January 2014 and Naguib Attia, Chief Technology Officer at IBM, was facing a difficult task related to a project in the Middle East and North Africa (MENA). There was a lac… Read More
2020-10-27 01:32
IBM executive Naguib Attia was facing a difficult task. It was January 2014 and in his role as Chief Technology Officer, Naguib was involved in a project in the Middle East and Nor… Read More
2020-10-20 16:22
Is there a deep question you’ve encountered that can’t be answered through a Google search alone? Do you believe the insights from speaking to others about this question would be… Read More
2020-09-16 17:42
Everybody, regardless of your background, has a unique story to communicate to future employers. Career development professionals needs to help students craft this story, according to Jonat… Read More
2020-08-21 18:30
How do we gain clarity about our career direction and life decisions?
Dr. Beka Layton, Director of Professional Development Programs at the University of North Carolina, encourages the… Read More
2020-08-13 18:17
Academic centers focused on supporting students’ career growth are not only helping students innovate; they also need to do the same, especially in the midst of a global pandemic.
&ldq&hell…Read More
2020-07-28 18:04
In the midst of a global pandemic, students need to enhance their ability to network virtually. On episode 9 of the Informational Interview 2.0 podcast, Tricia Zelaya-Leon, previously the &n&hell…Read More
2020-07-21 17:56
“We have to be so cognizant of what we are putting online,” said Brandon Wright, Director of the University Alabama at Birmingham Career Center. “Impact and intent are… Read More
2020-07-08 15:03
Graduate school can bring pressures to follow specific career paths. It doesn’t have to be this way. Melissa Bostrom, Assistant Dean for Graduate Student Professional Development at Du… Read More
2020-06-26 16:17
Students often perceive networking in a negative way. Mark Colvenbach, Director of Career Services at the University of Tampa, works to demystify the networking process for students. On epis… Read More
2020-06-19 18:12
How do you align you career to your values, interests and skills?
Rob Pearson is here to help answer this question. As Assistant Dean of Professional Development and Career Planning at Emory… Read More
2020-06-14 17:52
On episode 4 of the Informational Interview 2.0 podcast, Heidi Scott Giusto and Kevin Anselmo share reactions and thoughts to three different articles related to networking and creativity:
A… Read More
2020-06-04 14:39
Did you know that some 40% of hiring managers spend less than a minute reviewing a resume? Don’t let this intimidate you. Learn ways to enhance your resume to secure your next job oppo… Read More
2020-05-29 18:29
“The résumé has probably gone from about 40% to 35% of the hiring process to less than 10%,” said Macy Andrews, senior director of human resources at tech giant Cis… Read More
2020-05-19 12:51
Using LinkedIn strategically can drive career growth and spark innovation. Some 90% of recruiters use LinkedIn regularly. There are a number of ways ones can use LinkedIn to connect with new… Read More
2020-03-09 21:39
Should an academic or expert have a personal website? Like many questions in life, the answer is “it depends”.
For any communications activity, I always encourage the academics I… Read More
2019-09-03 13:54
Digital disruption is placing a premium on learning like never before. Organizational learning can no longer be viewed solely as one-off, ad hoc trainings. Technological advances and disrupt… Read More
2019-08-18 22:49
One of my most interesting university assignments happened at Taylor University in 1999. Professor Tim Kirkpatrick assigned us an informational interview for our Mass Communications class. I… Read More
2019-05-21 13:56
Over the course of the past two years, I asked 14 learning leaders the following question on my Learning and Development Stories podcast:
TELL US THE STORY OF A MISTAKE YOU MADE. HOW DID YOU… Read More
2019-04-19 20:02
What content should L&D leaders be consuming? I asked this question to 14 different learning leaders on my Learning and Development Stories podcast. It has been interesting to hear… Read More
2019-03-22 14:35
“Our school punches below its weight.”
“Our school is not as visible at it should be.”
“We need to strengthen partnerships and engage more broadly with the… Read More
2019-03-09 20:39
Help employees to make time for learning. Increase manager involvement so that their direct reports feel the liberty to engage in learning activities.
These are the top challenges for talent… Read More
2019-02-28 21:18
Many pundits applaud the idea of CEOs / organizations taking a side on societal issues. My opinion: many of these pundits are expressing this point of view based on whether the CEO / organiz… Read More
2019-02-26 23:05
Instead of just encouraging employees to consume learning content, have you ever considered mobilizing them to actually create videos and share their knowledge with others in… Read More
2019-01-30 06:52
What is the return on investment for a company to invest significant amounts of money send their up and coming talents to different business schools to earn an MBA degree?
Dan Pontefract, cu… Read More
2018-12-21 21:11
How do we get more colleagues to engage with L&D resources? This is a common concern facing L&D leaders. Swisscom, the major telecommunications provider in Switzerland, has been able… Read More
2018-11-27 20:19
There’s a massive change in the way people are developing skills. David Leaser, Senior Executive of Strategic Growth Initiatives for IBM’s Training and Skills program, shared the… Read More
2018-11-01 19:56
“The recruitment of talent is more competitive than ever. Employer branding and being able to understand and connect with prospective employees requires a marketing and communications… Read More
2018-10-11 18:16
One of the best parts of my job is running communications workshops for clients. I am always keen to learn from others who do similar work. On that note, I am delighted to have picked Nikhil… Read More
2018-09-30 01:38
A brain-based approach in management training can lead to real behavioral change. Dr. Britt Andreatta, an internationally recognized thought leader in leadership and learning, has seen this… Read More
2018-08-31 16:39
Terrific – as an academic you understand the importance of creating content for public audiences. (Watch this video if you need to be convinced why creating content from your rese… Read More
2018-08-28 15:59
Let’s say that there is a particular leadership expert whose work you have admired for many years. You have consumed this person’s content across various mediums and refer to it… Read More
2018-08-23 18:15
How do you get employees excited about learning? This was a question that Abhijit Bhaduri was grappling with back in 2009 when he was the Chief Learning Officer at Wipro, the informatio… Read More
2018-07-13 20:34
“People loved it.”
These were the words Dana Hariton McQuade used to summarize her organization’s reaction to launching a new global leadership development framework for di… Read More
2018-06-26 20:48
By Kevin Anselmo
Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story: “Truth is no longer dictated by authorities, but is networked by peers. For every fact t… Read More
2018-06-15 15:10
Are you leveraging the influencers in your organization to communicate the impact of your L&D activities? If you answered no and are intrigued about how to do this, then you will want to… Read More
2018-06-01 02:05
I am thrilled to announce my new Research Translation Writing program.
The below video explains how researchers can benefit by communicating their work to external audiences.
Learn more abou… Read More
2018-05-23 21:25
What is the best way to launch a strategic centralized learning function within an organization? Malika Viltz-Emerson, an L&D leader who has worked for the likes of Xerox and Grubhub, a… Read More
2018-05-23 21:25
What is the best way to launch a strategic centralized learning function within an organization? Malika Viltz-Emerson, an L&D leader who has worked for the likes of Xerox and Grubhub an… Read More
2018-03-27 19:01
If you are looking for inspiration on how L&D activities can foster innovation in an organization, then you will thoroughly enjoy episode 4 of the Learning and Development Stories podcas… Read More
2018-01-16 19:24
It was painful to sit through. A while back, I was listening in on an academic’s interview with a journalist. Each answer was probably about eight minutes long as he segued from one to… Read More
2018-01-05 20:48
Frustrated by bureaucracy at your institution? Perplexed on how to manage the rankings process? If yes, you are not alone.
My former IMD Business School colleague Janet Shaner, now the Found… Read More
2017-12-05 03:58
Many organizations are grappling with how to keep employees up to speed with the digital transformation that is impacting society. Adilson Borges, Chief Learning Officer of the France-based… Read More
2017-11-01 01:16
Think about this statistic: 80% of one-time learning events fail.
Wes Parker, an L&D leader with the software company Omnitracs, is passionate about reversing this number. One of the key… Read More
2017-10-26 22:40
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-cre… Read More
2017-10-24 21:27
Why does it seem like certain folks in organizations accrue more power and influence than others, even if their work or intelligence might not seem all that exceptional?
Stanford University… Read More
2017-09-02 19:10
Employee engagement is an issue facing most all organizations, according to a Gallup survey. What is learning and development’s role in addressing this issue?
Brandon Carson, Director… Read More
2017-08-16 03:53
How do you communicate research visually for Instagram?
Paige JarreauPerhaps you have wondered about how to do this, whether you are a researcher or academic, or if you are a communicator su… Read More
2017-05-25 15:57
Look around the web at various schools and research organizations and you will see a variety of different ways in which bios are presented. Perhaps you think your bio is stale. Maybe you hav… Read More
2017-05-17 15:34
Training is estimated to be a $350 billion industry worldwide. However it represents just 10% of the the 70-20-10 L&D model, which was informed based on a survey of exe… Read More
2017-05-16 17:59
A researcher, academic or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the indivi… Read More
2017-04-27 16:25
Technological advances, the ever-changing communications landscape and the disruption in the higher education space necessitate that marketing and communications departments strategically w… Read More
2017-04-05 13:50
By Kevin Anselmo
What percentage of CEOs trust their CMOs?
Think about it ……
Answer: not very many. In fact, it is just 20% according to a recent study by the Fournai… Read More
2017-03-23 15:08
How do you communicate complex ideas via video?
If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest… Read More
2017-02-20 20:33
Trivia question #1: how many different email newsletters does the New York Times put out? (I realize that I might have lost some ardent Trump supporters at this point who don’t like re… Read More
2017-01-05 22:33
By Kevin Anselmo
One of the hallmarks of business education is “global”. It would be hard to find a business school that doesn’t highlight this word in its marketing materi… Read More
2016-10-04 16:43
Has your school integrated a marketing automation program?
If not, you should listen to the insights from Christie Campbell, Associate Vice President of Marketing at St. Edward’s Univ… Read More
2016-09-19 20:49
Have you experimented with Medium, the online publishing tool owned by Twitter? Not happy with your results? If that is the case for you and you want to discover how to change this narrative… Read More
2016-08-31 00:44
Imagine being able to attribute the success of a podcast to over 3,000 sales of an online course. I certainly can’t vouch for this statement! However this is the reality for the guest… Read More
2016-08-17 12:22
How do we get more butts in seats?
This is a question many in marketing and admissions grapple with to some extent. A related related is how do we improve the quality of the students attendi… Read More
2016-07-30 02:08
The success of a PR program depends on monitoring. We need to have the tools in place to know not only what is being said about our brand, industries, competitors and audiences. We also need… Read More
2016-07-15 15:59
Imagine the impact that can be generated when you have individuals who can share the brands content, respond appropriately to complaints and routinely advocate for the organization to their… Read More
2016-07-01 19:16
The following is a summary of some news stories from the past two weeks and the implications for PR professionals / communicators.
Story 1: Live StreamingSummary: House GOP leadership s… Read More
Podcast Episode #57: Research Impact Tips From Kudos Co-founders Charlie Rapple And Melinda Kenneway
2016-06-30 20:16
How do you measure research impact? This is among the topics discussed on episode 57 of the FIR on Higher Education podcast with guests Charlie Rapple and Melinda Kenneway, co-foun… Read More
2016-06-22 21:02
One of my former communications colleagues in Switzerland always used to say “savoire-faire et faire-savoir”, meaning “know how and make known”. All too often, we don… Read More
2016-06-20 23:31
The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the mi… Read More
2016-06-01 02:13
What is your institution’s key messaging? Can you summarize it in a simple and jargon free way to your different audiences / stakeholders? What about within your department? Do you kno… Read More
2016-05-31 13:29
Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do yo… Read More
2016-05-19 14:53
Guest post by Michelle Lewis
A room full of journalists from publications such as Fast Company, TechCrunch and Triangle Business Journal who are eager to share their advice is a PR pro&rsquo&hell…Read More
2016-05-11 19:12
It is not enough to rely on your publisher or school communications department to market your book. You have to put in the leg work. So says David Burkus, a professor at Oral Roberts Univers… Read More
2016-05-10 15:04
One person effectively communicating a message will have some impact. Many people authentically doing the same will have even greater impact. It doesn’t require a PhD in algebra to fi… Read More
2016-05-09 14:05
There is a common thread that led to success when writing a cover letter, marketing message and media pitch: know your audience!
I recently interviewed Heidi Scott Giusto on the FI… Read More
2016-04-22 21:24
Communicating our unique value propositions as it relates to our careers can be challenging. It is of course very important, especially since we know that the days of staying at one job… Read More
2016-04-21 15:20
It is a crowded content space out there. Attention spans are limited. As you think about your content marketing strategy, you should perhaps consider podcasting as a medium to achieve your… Read More
2016-04-09 17:41
Is your school prestigious? Or does it attract students based on reputation? Your answer should impact how you market and communicate to different stakeholders. We delve into this topic… Read More
2016-03-26 18:25
Newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Journalists complain about the exorbitant number of pitches they receive. For med… Read More
2016-03-21 19:28
Positive press can open doors for individuals and organizations in dramatic ways. For start-ups, awareness is generated amongst investors, clients and future employees that otherwise w… Read More
2016-03-21 19:28
Positive press can open doors for individuals and organizations in dramatic ways. For start-ups, awareness is generated amongst investors, clients and future employees that otherwise w… Read More
2016-02-10 15:37
Are you maximizing the public relations opportunities around different events that you are organizing? Higher education related events usually feature interesting content, particularly if it… Read More
2016-01-19 15:21
Different studies highlight how CEOs can reap positive benefits by using social media (see Weber Shandwick study). At the university level, there are some presidents… Read More
2016-01-12 21:13
The beginning of the year is a time to re-evaluate our goals. On that note, we asked two different directors of social media strategy at two institutions the following question:
In what ways… Read More
2015-12-20 01:08
Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013. Little did he know at the time t… Read More
2015-12-10 10:18
Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cu… Read More
2015-11-30 03:19
Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several promine… Read More
2015-11-18 16:19
It has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons. African American students led protests bec… Read More
2015-11-03 16:00
Perhaps you have taken course through Lynda.com, the online education company focused on educating users in software, creative and business skills. If you are a professor or thought lea… Read More
2015-10-10 23:40
Are you communicating your research in strategic and compelling way? Whether you are a communicator or an academic, you probably know this is easier said than done. On episode 43 of FIR on H… Read More
2015-09-30 15:44
Rankings have a huge impact on students’ higher education choices. It is interesting to observe how different schools communicate their rankings depending on the results… Read More
2015-09-18 19:27
Getting stakeholders aligned on key messaging and branding is much more easier said than done. It is certainly a challenge to put together a key message map (as an example, see this map &hell…Read More
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