Optimal Partners Blog ~

If you’ve ever looked into enterprise customer (or constituent) relationship management (CRM) services before, there’s a good chance you already know about Salesforce. They are generally considered the industry leading enterprise CRM platform and have solutions specifically tailored for Higher Ed institutions. That being said, there is plenty of competition in the Higher Ed CRM space and it’s important to take a look at both the good and the bad of Salesforce to see whether it’s a service worth looking into further. For the sake of brevity, here’s a list of the top 5 pros and cons of Salesforce in Higher Ed.

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