Patients who have experienced this sort of 10-Minute treatment before they come to me frequently state that they had the impression the practitioner was focused more on treating them quickly and having them come back frequently. I would say the ‘successful’ ones often appear caring, sympathetic and professional, this makes patients generally less likely to ask why they have to come in for treatment several times a week (which is absolutely not needed) or why they haven’t experienced much in the way of relief even though they’ve had 3 treatments. I can promise you that you can’t effectively treat poor posture or chronic pain in just 10 minutes, even if that’s a full 10 minutes of treatment; bear in mind that only a portion of that 10 minutes may be dedicated to hands on treatment, by the time a ‘meet and greet’ is done, a discussion on how/what/if changes have been made since the previous treatment and tests (if required), you might be getting five minutes of active treatment!

It saddens me, being a chiropractor myself, to say that there seems to be a particular problem with chiropractors putting profits before patients; it’s deeply frustrating to read research demonstrating that chiropractors on average see patients 4.5 times more often than an osteopath and 2.5 times more than physiotherapists. This research was undertaken in Australia, by chiropractors themselves, employing health fund data.

I believe that chiropractic treatment is the most effective when properly employed. However, 10-minute sessions, inevitably offering the same treatment whatever the patient needs, treating six patients per hour and possibly more than 50 each day, are geared towards the greatest profit, not what every chiropractor should be aiming for, which in my opinion is to resolve back issues with the smallest possible number of appointments possible.