"I want to lose weight."

That’s probably the most common reason people hire me as a fitness coach.

Many of them—arguably most of them—have tried every short-term Diet in the book: The Whole30, a 6-week challenge, a 30-day juice cleanse or two-week detox, and on and on.

As a result of these 30 day promise diets, many of these same people have completely unrealistic goals about their weight loss timeframe.

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