You have a blog. You think it's great. After all, you put so much work into writing content regularly and promoting it on social networks, so it must be great. It probably isn't. Of the millions of blogs on the internet, there are very few great blogs. The rest are boring. Of course, that's just an opinion, but I think you probably don't regularly read a hundred blogs, simply because you don't know of that many blogs worth reading—and even if you did, a hundred is only a small fraction of the blogs on the internet.

The problem is that many blogs are about the same thing, and therefore, say just about the same thing. Unless there's something amazing that catches my eye, or unless I have a really good reason for being there, I'll close the page. I'm tired of hearing the same thing over and over again.Read more