Transformational coach Jeneen Masih, had a vision for her business website: “A place for successful people to learn more about how they can take themselves from the lives they are currently living to a more dynamic and purposeful life they had only once dreamed of.”
To realize this vision, there were more than a few steps to be taken:
Sell products on-line
Sell services on-line
Event/workshop/seminar registration
Generate leads to sell off-line
Communicate benefits/capabilities
Capture newsletter/e-zine sign-ups
Improve monetization efforts
Doing all of this would prove difficult working as she was from such a monochromatic website. In consultation with Amber, it was agreed that the redesign of Jeneen’s website [...]
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