Online coaching offers a range of difficult marketing challenges. Perhaps the most problematic of these is – the internet is an inherently impersonal environment from which to try and market oneself. Knowing this, online coaches must present themselves in ways that are unfamiliar to many online marketing firms, or to less experienced WordPress website development teams.

Seeking help, owner Richard Haynes approached NGNG with the marketing challenges he was facing as an online Fitness Trainer to seniors. It quickly became clear that the website for Total Joint Fitness did not present him in a way that would [...]

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