There is a huge difference between being a writer and being a content marketer. For a successful content marketing strategy, here are some important tips. A good content marketer is the one who engages the reader with well written prose, and would be able to measure the success of written blog. Here are key Content Marketing techniques and tools that will bring a huge difference.
- Page Views and Unique Visitors
If you are a blogger then you must check the page views. It enables you know that which of your pages are being read more or have more Visitors. It gives the overall performance of your blog. With the help of unique visitor stats, you would be able to know the actual size of your visitors as well as repeat visitors. It would be recommended to go through the Average Time being spent on your pages by the visitors, whether they are just giving a look or reading thoroughly.
- Essential Email Tools
There are varied email tools that informs about the number of people who have opened your email such as MailChimp, Marketo, Eloquo, Pardot or Act-on. They also informs about the opening time of the email. Hence, you would come to know about the best time of sending emails.
Some of the email tools also informs about the popular links within your email. This will enable you to select more clickable links and add them in your future mails.
It would be advisable to keep a track on the subscribers for the retention of existing emails. You must check the number of unsubscribers and opt-outs. At the same time, you must try to grow the list with the addition of new subscribers.
- Marketing Automation Tool
Marketing automation tool assist you in measuring form completion, i.e. number of times the form has been filled preceding the content with valid information. You must also check the return rate of your visitors. A successful blog is the one which has a good mix of both returning as well as new visitors.
Marketing Automation tool and CRM enables you to know the number of lead generated. It also calculates that how many leads have come to the database with a newly written content.
- BounceRate
A blogger must know the bounce rate of his/her page. For instance, the entry click and the exit click reveals the bounce rate. In case, both the clicks occur on same page then it will be regarded as the Bounce Rate.
Pages Per Visit is another significant tool which effectively quantified people who are clicking around.
- Social Media Shares and Likes
Social Media is another wonderful platform for digital marketing. You must examine the kind of posts that visitors are sharing the most. SharedCount is a great tool that enables you to get unified stats about the number of shares of a specific content. You should also analyse the number of likes, friends and followers about the content.
Check the number of comments dwell duration and page depth by the visitors. All these factors enables you to know how many visitors are visiting per session.
