How can we design and build homes that work for people, instead of the other way around?

When it comes to buying, building and remodeling houses, we’ve been lulled into going for the Lowest bid or the least cost per square foot. But anything cheap is bound to have long-term costs. Take plastic goods—most don’t last, and they come with a steep price tag to the environment.

The same could be said for the materials and systems in our homes—pay me now, or pay me later.

“Looking at lowest upfront cost only is an antiquated approach that is no longer applicable and serves no one,” says Sara Gutterman, Green Builder® Media CEO. “We have to start thinking about full cost, or lifecycle cost, to properly understand the value of our homes and buildings.”