When it comes to energy efficiency products, it’s not just about the price tag anymore.

When we founded Green Builder® Media in 2005, Energy Efficiency was just emerging on the scene as a curiosity for progressive builders who wanted to differentiate themselves. While the topic was an elephant in the room for some builders who didn’t want to be forced into constructing higher-performance structures, innovative professionals understood that energy efficiency could provide enhanced value to customers in the form of comfort and cost savings.