Therefore the Impositions are in this way or none, normally the clients determine that the sector is right and accept the payment that they must confront. Henry Ford towards the same in the automotive industry, their clients could not choose to choose a color of the car to buy, with their famous motto of any client can decide the color of their car that wants as long as he is black, determines a strategic imposition. Probably some of the best ideas of elimination of impositions were by Forum. General Motors offered the free election of color of the client, who had happened if Ford had not adjusted to the changing surroundings or the elimination of this imposition? Today we see that the automotive industry has changed, not only also offer colors, the type of car that loves the client if five doors or three doors. Despite all type of options or innovations to eliminate all type of restrictions or impositions in the suitable circumstances it has much power so that an organization can grow, is necessary to think like clients and like executive directors not to be able to find and to take advantage of the impositions to obtain a fast increase and of good benefits Innovation of the value: We have a conjuncture of a Conventional Strategy and the one of the innovation of the value, both are different in complex the basic dimensions and from the strategy. The conventional strategy is based on the conditions that reign in the surroundings like impossible to change, leave competition it establishes the parameters of its strategic thought, the innovation of the strategic value does not use the surroundings nor to its rivals of reference. The same looks for the common interests of the clients. We see the following picture the differences of the two strategic logics: Logical conventional logic of the innovation of the value Acceptances of the sector the rules and conditions are unalterable Is possible to modify the conditions of the sector the clients the increase of clients is based by a good segmentation and diversification of the company in the market concentrates in the key aspects of the clients common, than they are. You may want to visit John Grayken to increase your knowledge.